1. International Congress and Convention Association ABC of ICCA María José Alvez LATIN AMERICAN ICCRM Curitiba, Brazil 19-21 June 2005 iccaworld.com

2. Content 1.Introduction 2.Opportunities : 1.Business, 2.Education 3.Networking 4.Promotion 3.The ICCRM: 1. Benefits 2. Structure iccaworld.com

3. What is ICCA? International Congress & Convention Association, Founded in 1963. World’s leading organisation representing suppliers to the global meetings and events market. Membership of almost 700 companies in 80 countries A unique network of professionals with the common aim of maximising business opportunities and raising standards in the organising of meetings, incentives, conventions and exhibitions. 1. Introduction

4. "ICCA is the global community for the meetings industry, enabling its members to generate and maintain significant competitive advantage." iccaworld.com 1. Introduction Mission Statement

5. ICCA's working philosophy "Fast, simple, needs-based, flexible." ICCA is committed to providing business advantages for all its members: Minimal bureaucracy. Anticipation of market threats & Opportunities. Listening to the real, individual needs of members. iccaworld.com 1. Introduction

6. Global membership and service ICCA Head Office: Amsterdam, The Netherlands Asia Pacific Office: Kuala Lumpur, Malaysia Latin America Office: Montevideo, Uruguay North America Office: New Jersey, USA iccaworld.com 1. Introduction

7. ICCA covers all supplier segments to the international meetings industry A - Travel agents/DMC's B - Airlines & Alliances C - Professional Congress Organisers (PCO's) D - CVB's and Tourist Boards E - Meeting Information & Technical Specialists F - Meetings Hotels G - Congress, Convention & Exhibition Centres Each category has an elected seat on the ICCA Board of Directors iccaworld.com 1. Introduction

8. ICCA Board of Directors Mr. Christian Mutschlechner President Austria Mr. Leigh Harry 1st Vice President Australia Mr. Lars Christensen 2nd Vice President Denmark Mr. Eduardo Sanovicz 3rd Vice President Brazil Ms. Tuula Lindberg Immediate Past President Finland Mr. Fernando Betanzos Member Mexico Ms. Margarete Gamauf Member Austria Mr. Jurriaen Sleijster Member Switzerland Mrs. Anne Wallin Rodven Member Norway Mr. Lutz Vogt Member Germany Mr. Tom Hulton Member United Kingdom Mr. Arnaldo Nardone Member Uruguay Mr. Martin Sirk Chief Executive Officer The Netherlands iccaworld.com Board of Directors

9. Focus on business Leading data source international association meetings market. ICCA Intelligence Face-to-face client contact. IMEX & EIBTM other tradeshows. Client-supplier workshops iccaworld.com 1. Introduction

10. Content 1.Introduction 2.Opportunities : 1.Business, 2.Education 3.Networking 4.Promotion 3.The ICCRM: 1. Benefits 2. Structure iccaworld.com

11. How can ICCA lead you to more business? 1. Business Opportunities 2. Education 3. Networking 5. Joint Promotion 2. Oportunities

12. 2.1. Business Opportunities ICCA assists members in identifying business leads and opening up direct lines of communication with potential clients: 2. Opportunities iccaworld.com ICCA Data Associations Database Online Hot Leads Key Contacts Meetings Statistics

13. How can ICCA lead you to more business? 1. Business Opportunities 2. Education 3. Networking 5. Joint Promotion 2. Oportunities iccaworld.com

14. 2.2. Education Focus on business oriented education, with both peer-to-peer and outside expert input: ICCA Congress (high level strategic and marketing/sales) ICCRM (Europe, Asia & Latin America). ICCA Data workshops Association Expert Seminar CMP, Le Cordon Blue Forum For Young Professionals iccaworld.com 2. Oportunities

15. 2.2. Education ICCA General Assembly & Congress ICCA's most important annual event: 2004 Cape Town, South Africa 2005 Montevideo, Uruguay 2006 Rhodes, Greece 2007 Asia 2008 Americas 2009 Europe iccaworld.com 2. Oportunities

16. 2.2. Education Networking: the Art of Communication between Suppliers & Clients iccaworld.com 2. Oportunities LACIME 2005 Sao Paulo, Brazil, Thursday June 23 - 12:30 a 15:30 hs. Transamerica Expo Center – Room 1-Mezzanine

17. How can ICCA lead you to more business? 1. Business Opportunities 2. Education 3. Networking 5. Joint Promotion 2. Oportunities

18. 2.3. Networking High level networking on a global scale. ICCA members share expertise and experience and business leads - a unique model amongst international associations in our industry. Members Update (Online) – ICCA’s monthly newsletter keeping you in touch with the Association and its members iccaworld.com 2. Oportunities

19. How can ICCA lead you to more business? 1. Business Opportunities 2. Education 3. Networking 5. Joint Promotion 2. Oportunities

20. 2.4. Promotion Quality benchmark. Clients contact though evets. Membership Directory ICCA Intelligence. iccaworld.com 2. Oportunities

21. Content 1.Introduction 2.Opportunities : 1.Business, 2.Education 3.Networking 4.Promotion 3.The ICCRM: 1. Benefits 2. Structure iccaworld.com

22. Collect valuable sales leads. Meet clients. Learn all about ICCA DATA products and the Internet. Be educated on many marketing & research related topics. Exchange research/marketing specialist questions and ideas and create your own network of colleagues. iccaworld.com 3.The ICCRM 3.1. Benefits

23. iccaworld.com 3.The ICCRM 3.2. Structure Sunday 19 June Icca Data Workshop I and II. Speaker: Ms. Donatella Pace, ICCA DATA Researcher, ICCA.The Netherlands. Wellcome Reception

24. iccaworld.com 3.The ICCRM 3.2. Structure Monday 20 June: ABC of ICCA Speaker: Mría José Alvez, Manager ICCA Latin American Office. Uruguay Set your Target for the International Meetings Market. Speaker: Ms. Vaniza Schuler, Events Manager, EMBRATUR. Brazil IT Services and Solutions for the Meetings Industry. Speaker Marcelo Tannus, Director of EdN Soluciones en TIC. Uruguay. Turn Local Research into International Success. Speaker: Julio Urban, Director Idealiza Eventos. Brazil.

25. iccaworld.com 3.The ICCRM 3.2. Structure Monday 20 June Continued: Destination Partnership. A waste of time? Speaker: TBD Business Ideas Exchange. Moderator: Ms. Marianne Korten, Manager Education and Training, ICCA Head Office. The Netherlands. How to Research and Approach Medical Clients. Get the Recipie ! Spaker: Dr. Marcelo Bendhack, President of UROLA, Uro Oncology Latin American Association. Brazil. Turning Soar Feets into Leads at Trade Shows. Speaker: Mr. Arnaldo Nardone, Marketing Sales & Con_ ventions Director, Radisson Montevideo. Uruguay.

26. iccaworld.com 3.The ICCRM 3.2. Structure Tuesday 21 June. Client Supplier Communication Pannel: Dr. Marcelo Bendhack, President of UROLA. BR. Dr. Ruddy C. Facci, Vice President of ICOH. BR. Dr. Luiz Pereira Ramos, Chemestry Dept. Federal University of Parana. BR. Moderator: Sr. Julio Urban, Director Idealiza Eventos. BR. Closing Session Ms. Marianne Korten, Manager Education and Training, ICCA Head Office. The Netherlands.

27. ICCA's working philosophy "ICCA is an enabler“ We cannot "give" business to members, but we can provide the means and the opportunities to win business. Active members who use all of ICCA's services have most to gain. iccaworld.com

28. Welcome to the ICCRM Enjoy it !

29. ICCA The International Congress & Convention Association & The ICCA Latin American Office Thank you for your attention ! María José AlvezDaniela Bobba Manager Latin AmericaResearch and Admin. Officer ICCA Latin American Office, Uruguay iccaworld.com

30. ICCA The International Congress & Convention Association & The ICCA Latin American Office Thank you for your attention ! Marianne Korten, Donatella Pace, Manager Education and Training, ICCA DATA Researcher, ICCA Head Office. The Netherlands. iccaworld.com