1. Trust Crisis in China

2. Brief Introduction Some cases and effects Case analysis Causes Possible suggestions

3. Brief Introduction In recent years, the actions in bad faith appears frequently in all kinds of medias. Trust among people left a little, even to trust somebody completely becomes impossible. A lack of credit is became one of the most serious problems in China.

4. Brief Introduction

5. Some cases and effects Trust crisis between producer and customer. poison milk coloring steamed Bread ( 染色馒头 ) ShuangHui affair Food Security

6. Some cases and effects Fake Goods Weekly quality report of CCTV covered that some redware- pots professed natural by some enterprises were identified fake goods.

7. Some cases and effects Trust crisis between social members. An old man falls down on the road, but no body help him. Give A Hand

9. Case analysis Guo Meimei smacked for flaunting （炫耀） her wealth. BEIJING — The photographs of the alluring young woman landed like hand grenades in the world of Chinese philanthropy （中国慈善事业）.

10. Case analysis Guo Meimei, 20, appeared to hold a senior position at the Red Cross Society of China, a government organization that is the country’s largest charity. Under the name “Guo Meimei Baby,” she had boasted on her microblog that her title was “commercial general manager” at the Red Cross, a claim that had apparently been verified by Sina, the Internet company hosting the microblog.

11. Case analysis Red Cross trying to ease （缓解） trust crisis on microblog. A screen shot of the Red Cross Society of China's Weibo

12. Case analysis The Red Cross Society of China faces a credibility crisis, following a series of high profile scandals （备受瞩目的丑闻）. Extravagant staff meals （奢侈的员工餐） and the Guo Meimei affair have seriously damaged the reputation of China's largest charity.

13. Causes In order to get max profits, some producers give up their sense of moral and legal, don’t care customers’ health and lives. Government sometimes doesn't keep promises. Social members consider mostly protecting themselves, weakening the sense of gratitude and help each other.

14. Possible suggestion Improve legal system, but most important is to carry out strictly. Propagating （弘扬） the traditional culture and promoting the development of Chinese cultural enterprise. Provide more transparency （透明度）, opening all donations to public scrutiny （公众监督）. Enterprises must learn to bear the social responsibility and establish a good reputation. The government should establish credibility and transparency.

15. Trust Makes the World Go Around ， Honestly.

16. I Will Trust You

17. Thank you 2012151509 肖一鸣