1. Assessing the Value and the Impact of the Performing Arts in the U.S.A Presenting and Performing Organizations

2. 1. What do Americans think about attending live performance?

3. Do the performing arts improve the quality of life in your community?

4. Do the performing arts contribute to the development and education of children?

5. Two Groups of Focus: 1. Not for profit presenting organizations

6. Non-Profit Organizations All money earned goes directly back into the organization All money earned goes directly back into the organization

7. For-Profit Organizations All money earned is distributed amongst the investors All money earned is distributed amongst the investors

8. Category 2 Non for profit producing groups Non for profit producing groups

9. Four Categories of Presenting Organizations 1. University Presenters 2. Large and Medium- sized Performing Arts Centers 3. Small arts organizations presenting primarily new works 4. Culturally specific organizations

10. University Performing Arts Centers Main funding comes from two areas: 1. The University 2. Ticket Sales

11. Ticket Sales

12. Performing Arts Centers Private Foundations Private Foundations Ticket Sales 30 – 50% Ticket Sales 30 – 50% Government Grants (NEA) Government Grants (NEA)

13. Small Arts Organizations Foundations Foundations Individuals Individuals City and State Organizations City and State Organizations Ticket Sales (14%) Ticket Sales (14%)

14. Culturally Specific Organizations Small budgets Small budgets Volunteer Based Volunteer Based

15. Figures between 1982-1997

16. Not for Profit Producing Groups

17. Symphonies Total number of concerts performed in the last decade rose 30% Total number of concerts performed in the last decade rose 30% Between 2003-2004 orchestras performed more than 36,000 concerts Between 2003-2004 orchestras performed more than 36,000 concerts 17,000 were educational 17,000 were educational Generated $1.7 billion in revenue Generated $1.7 billion in revenue

18. Average Orchestra Ticket Prices

19. Increase in Revenue

20. Income Percentages Increased Concerts Concerts Endowments Endowments Private Contributions Private Contributions Other earned income Other earned incomeDecreased Income from government grants Income from government grants

21. Revenue

22. Expenses

23. Classical Music Over half of the audience at traditional concerts is over the age of 55 Over half of the audience at traditional concerts is over the age of 55 12% attended a classical performance in 2002 12% attended a classical performance in 2002 25% listened to one on the radio 25% listened to one on the radio 45-64 year olds are most likely to attend performances 45-64 year olds are most likely to attend performances

24. Theatre 61% of the 1,447 theatres looked at have budgets of $250,000 or less 61% of the 1,447 theatres looked at have budgets of $250,000 or less Non-profit theatres contributed over $1.6 billion to the U.S. economy Non-profit theatres contributed over $1.6 billion to the U.S. economy

25. Theatre’s Economic Impact

26. Non-profit vs. Commercial

27. Facts on Theater Theatres profiled in 2004 filled an average of 71% of their seats with paying customers Theatres profiled in 2004 filled an average of 71% of their seats with paying customers Subscription prices have risen 21% Subscription prices have risen 21% While ticket prices have risen 24% While ticket prices have risen 24% Foundation money declined each year Foundation money declined each year

28. Where the money is spent?

29. Dance Northeast and West regions of the U.S. have the largest concentration of dance companies Northeast and West regions of the U.S. have the largest concentration of dance companies

30. Tax Exempt Dance Companies

31. Income Grants Grants Auctions Auctions Contributions Contributions Ticket Sales Ticket Sales

32. Ticket Sales vs. Contributions

33. Average Government Grants Awarded

34. Opera Only 10% of patrons would not be interested in trying a new opera Only 10% of patrons would not be interested in trying a new opera 40% of these were in their 40s 40% of these were in their 40s 25% were eager to attend new and rare performances 25% were eager to attend new and rare performances 80% of opera goers will see the same opera twice 80% of opera goers will see the same opera twice

35. Subscriptions Support and sustain the arts Support and sustain the arts Preferred seating Preferred seating Advanced Planning Advanced Planning

36. Overview of All Performing Arts

37. Factors Contributing to Rise Increasing quality of electronically reproduced substitutes for live performances Increasing quality of electronically reproduced substitutes for live performances Rising costs of attending a live performance Rising costs of attending a live performance Preference for home-based leisure activities Preference for home-based leisure activities Flexibility in schedules Flexibility in schedules

38. What type of performance where they attending?

39. What type of music are these patrons listening to?

40. Mid-sized Organizations Strong, on-going programming Strong, on-going programming Reduction of wage growth Reduction of wage growth Avoidance of new works to avoid royalty payments Avoidance of new works to avoid royalty payments Choosing productions that require fewer artists and/or scene changes Choosing productions that require fewer artists and/or scene changes Cutting rehearsal times Cutting rehearsal times Targeting niche audiences with a predictable, loyal audiences Targeting niche audiences with a predictable, loyal audiences

41. Education Live arts in the schools have not been a priority in many states Live arts in the schools have not been a priority in many states Exposure to the arts at a young age coupled with a sound general education will result in increased arts attendance Exposure to the arts at a young age coupled with a sound general education will result in increased arts attendance

42. Finance Larger organizations are more likely to sustain themselves Larger organizations are more likely to sustain themselves Smaller organizations experienced decreased audiences and fewer donations after 9/11 Smaller organizations experienced decreased audiences and fewer donations after 9/11

43. Political State The current government's push for homeland security has made people fearful The current government's push for homeland security has made people fearful

46. The Future A recognition and respect for global interdependence A recognition and respect for global interdependence

47. Spasibo Thank You