1. See What Happens - Deal Me in Music Video P.E.L Productions

2. Artist Name: See What Happens Members: Ben, Andrew and Blaine Genre: Rock Started: 2009 Located: Milton Keynes Instruments: 1 drum (Andrew), 2 guitars (Blaine and Ben) Vocals: One lead singer (Ben)

3. Synopsis Poker game The band runs away from a poker game so they don’t have to pay The dealer from the poker game sends people to chase the band

4. Codes and Conventions What are the codes and conventions of a music video? 3 – 4 minutes in length Include the artist performing Sets the meaning of the song by the use of images Entertains audience Tells a story Cutting relating to image Dancing Advertises the band / artist Visually stylish Which codes and conventions did we follow? Artist performing Tells a story Advertises the band Entertains audience

5. Branding Report Brand Personality (spontaneous, fun, not serious) Differentiation (play instruments, perform live, not a preppy boy band) Communication strategies (Facebook, Sound Cloud, ITunes) Bands logo

6. Target Audience Demographics Gender: Males and Females Age: 25 - 35 Ethnicity: Not specific Income: Low (minimum wage) Psychographics Social Grades: E (lowest level of subsistence) D (working class) Lifestyle: Dependent (e.g., children or young adults still living at home with parents) Opinions: No strong thoughts on politics Who watches music videos?

7. Music Video https://www.youtube.com/watch?v=DwgHFJ0 W1B0

8. Evaluation What went well? What didn’t go well? Where we organised? Did we meet deadline? What would we do differently?