1. 1 Southern BioProducts and Renewable Energy Conference Chad Ihrig Manager, Energy Efficiency Strategy & Implementation Energy Efficiency Discussion Mississippi Power Company

2. 2 Discussion Topics 1.What is Energy Efficiency to MPC ? 2.Why Energy Efficiency ? 3.Mississippi Power Quick Start Program Portfolio

3. 3 What Is Energy Efficiency to MPC? Directive to use electricity more wisely. MPC wants to help customers make decisions that lead to smarter, more efficient use of the electricity that they consume. There are plenty of examples where substituting electro-technologies for other energy resources is good for customers and the company.

4. 4 Why Energy Efficiency? There are some well-known advantages to implementing energy efficiency programs It is absolutely the least expensive way to put energy into the grid. A March 2014 report from ACEEE states that utility EE programs cost an average of 2.8 cents per kWh.

5. 5 Why Energy Efficiency? There are some well-known advantages to implementing energy efficiency programs Customer satisfaction JD Power shows that the better utilities are at communicating about energy, the more satisfied customers are.

6. 6 Why Energy Efficiency? There are some well-known advantages to implementing energy efficiency programs Customers want it They are willing to engage in energy efficiency if utilities are willing to engage them.

7. 7 Why Energy Efficiency? There are some well-known advantages to implementing energy efficiency programs Economic impacts 22,000 jobs created in Texas from 2009- 2013 with a $2.5 Billion impact to the state. 11,000 jobs in Arkansas with a $1.3 Billion impact.

8. 8 Mississippi Power Quick Start Programs Residential program offerings: MPC Residential Lighting Program MPC School Education Program MPC Neighborhood Efficiency Program Audit and Direct Install Program HVAC Tune Up / Replacement Program Behavioral Analysis Program

9. 9 Mississippi Power Quick Start Programs Commercial and Industrial program offerings: MPC Business Lighting Program Commercial HVAC Program Large Industrial Custom and Prescriptive Program

10. 10 Mississippi Power Quick Start Programs These energy efficiency programs are likely to reach nearly half of our customers directly and save an estimated 40,000,000 kWh during the Quick Start period.

11. 11 Thank You Chad Ihrig 228.867.1106 cihrig@southernco.com