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Published byFrancis Garrison Modified over 9 years ago
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20052005 Men’s Products Grooming Products and Shampoos for Men - Floressence Collection
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Floressence proposes two new concepts which reflect current trends and the general direction of the market for Men’s Grooming and Hair Care products: Concept 1: products designed for different targets - The Ladies Man Products for virile, sensual men - The Athletic ManProducts for high-energy, athletic men - The DandyProducts for elegant, sophisticated men Concept 2: products for a dermatological line - Sensitive skin lineGentle protection for sensitive skin Floressence varies its notes to market a complete line of products for men: 1 Deodorant, 1 Shaving Product, 1 Shampoo and 1 Shower Gel.
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Concept 1: Products for different targets The Dandy The Athletic Man SensualityPerformance Sophistication The Ladies Man
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A “Sensual” line Enhanced with ginger and patchouli An Eastern/spicy warmth, for a sensual effect that awakens the senses. A“Magnetism” line A “Magnetism” line The fresh effect of the aromatic notes combined with the warmth of the woody one. A moisturising, bracing scent, creating a feeling of freshness and soft skin that can withstand anything. The Ladies Man Nowmen 14073D Smooking 80018
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A “Fatigue-resistance” line Enriched with magnesium and Guarana seed Helps muscles recover more quickly and has a stimulating, energy-boosting effect A “Stimulating, Recuperation effect” Freshness of the marine notes combined with the solar notes A moisturising, bracing scent, for a stimulating, anti-fatigue effect The Athletic Man Booster 34664 Yearling B 5873
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THE DANDY An “Elegant” line Ambergris-scented fern combined with woody notes An ultra-masculine line, which showcases men’s virility through a bracing scent A “Refined” line Male beauty and grace A subtle harmony between the warm notes of the spices and the delicious freshness of the aromatics OTIS 120001 CLYDE N 13542B
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Sensitive Skin Line Gentle Protection Concept 2 Products for a Dermatological Line
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Sensitive Skin Line Sensitive Skin Gentle Protection
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Sensitive Skin Solution 1 Active cosmetic ingredients Products VANILLAWOODLANDALOES Shaving oil for sensitive skin Shower gel with natural oil Protective shampoo for irritated scalps Skin-protection deodorant Gentle Protection
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Sensitive Skin Gentle Protection Solution 1 Benefits Proposals Benefits: Combats drying Soothes and calms Softness, suppleness Fights: Redness Irritation Inflammation ESPACE 11812C ALOES 34691B
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