1. SANTACO’s presentation to the Portfolio Committee on Transport
Parliament of the Republic of South Africa
22/02/2011

2. Presentation Outline Preamble Acknowledgement Change Principles
TR Vision
Operation Hlokomela
Training Academy
Enterprise Development and Empowerment
Strategic Intervention and Support

3. Preamble
SANTACO was founded after government intensive consultative process with taxi operators countrywide in a move to have an umbrella body governing the industry and act as the principal mouthpiece for taxis.
This was guided by the National Taxi Task Team recommendations of which rested on three pillars of formalization, regulation and empowerment under the auspices of one taxi body as SATACO was not seen as inclusively representative.
The National Conference Preparatory Committee (NCPC) was consequently formed to facilitate a national conference to initiate a new body with elections conducted at local, regional and provincial levels.
In September 2001 SANTACO was formally established and remains the principal representative body of the Taxi Industry in South Africa.
In line with its mandate, SANTACO adopted President’s AJ Mthembu’s vision and strategy to transform and empower the Industry called the TR in 2010 at their Elective Conference in May.

4. Acknowledgements
The TR is the brain child of the President of SANTACO, Mr A. J. Mthembu and it has been consolidated to articulate his vision of transformation for the Taxi Industry in South Africa.
The NEC and MANCO of SANTACO bought into the President’s vision and at the 3rd Elective Conference in May 2010, the delegates adopted the vision and the Strategy to take SANTACO forward and mandated the leadership to ensure implementation of the TR strategy.

5. Change principles
Albert Einstein – the significant problems we face cannot be solved at the same level of thinking we were when we created them
One step at a time is good walking, even if we are climbing the highest mountain
Thinking well is wise, Planning well is wiser, but Doing well is wisest and best of all!

6. TR Vision
To develop a self sustaining industry which is a leader in mass transportation service, moving all South Africans in a continuously improving transport service that is affordable, safe and reliable.

7. Pillars of the TR3 2020 Strategy
Restructure
Reposition
Redefine

8. ADAPTING TO INTERNAL & EXTERNAL FACTORS & CHANGES
TR & TRANSFORMATION
Variables & Opportunity
Planned, holistic approach to improve SANTACO’s effectiveness
ADAPTING TO INTERNAL & EXTERNAL FACTORS & CHANGES
PROACTIVE and SOLUTION DRIVEN APPROACH SUPPORTED BY CREATIVY , INNOVATION & PRACTICAL PLANS
Vision & Strategy
Structure
Culture
People
Processes
Leadership
3 Pillars
Redefine
Restructure
Reposition
An Empowered & Self Sustaining industry which is a leader in mass transportation providing efficient, affordable, safe and reliable transport service to SA Citizens

9. Repositioning Sector Taxi Transport Power Consumer Shareholder
Influence
Consultation
Decision making
Approach
Reactive
Pro-active

10. Strategic Areas of Focus
Training
Education &
Communication & Media
Corporate Governance
Customer Care
Economic & Enterprise Development
Policy & Regulations
Public Transport System restructuring
Women, Youth & the Disabled Empowerment

11. The Hlokomela Campaign
One of the areas of focus within the recently launched strategy is Customer Care
HLOKOMELA is a component of Customer care and it includes Road Safety and Social Responsibility projects
Hlokomela is therefore a response from SANTACO and the Taxi Industry to try to reduce and eliminate unnecessary road accident and to show love and care for the community through various social programmes.

12. HLOKOMELA : ROAD SAFETY

13. Key Objectives of Hlokomela
To reduce the road accidents through checking and monitoring of Taxi vehicles at different check points.
To give the commuters confidence of the commitment to provide the best service which is safe, efficient, reliable and affordable
To provide a support mechanism for drivers in case they have challenges during the journey.
To work hand in hand with traffic official to promote road safety and to eliminate bad elements and improper conduct from our Taxi drivers and operators.
To create a mechanism to receive and also to provide feedback to the commuter on their experience of the journey and the conduct of drivers especially in long distance route.
To establish a culture of compliance to road safety and compliance to the traffic laws especially the speed limit.
To create a feedback system to the drivers and operators so that good behaviour can be rewarded and to discourage behaviour through naming and shaming and other punitive measures.

15. BILL BOARD

16. Key Elements of Hlokomela
Vehicle Inspection at the Ranks
Driver Condition monitoring
Registration of Driver and commuter details and cell phone numbers for monitoring, feedback and follow up
Check point action on major routes
Call Center and co-ordination information
Driver Support in case of emergency
Monitoring and feedback to passengers and other stakeholders
Engagement with Traffic Official

17. SANTACO response to the challenges faced by the community and its contribution to the development and upliftment of the different segments of the community.
Westville Prison Project is the Flagship project which has been elevated to be a Presidential project. Key elements
Social stability and development
Reconciliation and Forgiveness
Mending and restoration of relationships
Rehabilitation of characters
Promotion of productive engagements
Skills development
Opportunity for useful employment within the industry

18. Training Academy
To provide a platform for the advancement of critical skills within the Taxi industry
To develop a pool of resources and personnel that are competent and professional in executing their functions at all operational levels
To improve service delivery and create a customer orientated service within the transport industry
To strengthen the implementation of the TR strategy and ensure that its intended outcomes are achieved
To provide the basis for empowerment and sustainability within the Taxi Industry
To improve and deepen the level of understanding and capacity for policy, business and operational procedures
To create employment opportunities for various segments of the community within the transport industry, especially women

19. Training Approach
The training approach that will be adopted by the academy will encompass both theory and practice.
Co-operation will be developed sustained with relevant agencies to provide practical training on specific areas.
Training programmes will be customized in order to reflect and address the needs of each target group.
Basic skills which focus on the change in behavioral patterns e.g. courtesy, respect and good manners.
Usage of a mobile units to bring learning to the ranks and where it would be most convenient for the operators and drivers
Conduct training using participatory methodologies, simulation and practical models to ensure better understanding and interest.

20. Target Areas and Groups
Leadership and Management
Admin and operational staff
Bus drivers and bus owners
Taxi drivers and taxi owners
Truck drivers and truck owners
Rank managers and marshals
Taxi structures at all levels and Co-operatives
Drivers license for grade 12 learners
General public on public awareness

21. Enterprise development & Empowerment
Corporatisation and the development of Co-operatives to explore the value chain within the Industry at a local level and empower local communities.
Contracts negotiations and set aside within the Bus tenders contracts
Development of a proposal to launch a low cost option for flights to carry previously disadvantaged groups mainly within the Taxi Industry’s Market, Fly Standby and SANTACO Express. Presently in negotiations with SAA for allocation of distressed stock.
Exploring energy supply options for the industry which will provide a benefit for the members both at the cost level and equity ownership.
Piloting an EMS system to improve the efficiency in the collection of fares and running Taxi Business operations.

22. Strategic Interventions
Support for the TR and the transformation agenda within the Taxi Industry
Assist in unlocking legislative barriers to effective empowerment of the Taxi Industry
Positively influence government to consider the Taxi Industry in the allocation of resources and subsidies and improve consistency from Province to Province.
The Taxi Industry remains the only truly black and broad based industry within the transport sector and assistance is required for the Industry to be considered for BBBEE transaction in all government initiatives in the transport sector e.g. Bus contracts , rail, aviation etc.
Become the voice of the most marginalised grouping within the transport sector and effect and mind shift in dealing with the challenges facing the Taxi Industry.

23. Thank You!