1. LISTENING SKILLS March 28, 2014

2. Today Listening for lectures

3. Topic: Gender and Spending Listening Strategy: - Recognizing language that signals: 1. The main topic of a lecture 2. The “big picture” (main points) of a lecture Note-taking Strategy: - Writing key words and ideas of a lecture.

4. Preparing to listen Background knowledge. Before entering a lecture, if possible, take time to build background knowledge about the topic. How can we do this? - Read the text book (or other readings) - Discuss the topic - Think about your own experience with the topic - Do your own research on the topic

5. Preparing to listen Background knowledge. - Building background knowledge helps prepare you: - Directs your brain’s attention to the topic. - Let’s you relate any knowledge you already have to the topic. - Let’s you think about words and phrases that are related to the topic.

6. Preparing to listen Background knowledge. - This is also called “activation”.  You are activating your mind so you can devote more attention to the topic of the lecture. Often, reading the course textbook is the best Activation method for understanding a lecture.

7. Source: goodhaps.comgoodhaps.com Source: www.dreamstime.comwww.dreamstime.com

8. Preparing to listen A man and woman go together to a department store. They decide to separate and meet again in an hour. 1. What things will the man probably shop for? 2. What things will the woman probably shop for? 3. In this situation, what would you probably shop for? Do you think you are typical or unusual? Why?

9. Activation Read the article on p. 3

10. p. 4 solutions 3. Answer the questions about the article. 1. Women are now spending a lot more money on electronics. 2. Almost a third (1/3) of new and innovative electronics are sold to women. 3. Electronics marketers want to find out how women shop for electronics, how they feel about these products, and how these products make them feel.

11. p. 4 solutions 4. Answer the questions about the article. 1. gender 2. market 3. consumers 4. study 5. innovative 6. strategies 7. appeal 8. implications F H A E C D B G

12. p. 5 Exercise 2 Examples: “We’ll be talking about department store sales strategies.” “Our topic today is consumer behavior.” “Let’s continue our discussion of music marketing.” - Other examples?

13. Today, I want to introduce… What do you think about _____? The most important part of this class is… The topic for today is…. The topic for this lecture is…

14. p. 6 Exercise 3 Examples: “First, we’ll look at store location and then we’ll move on to look at product pricing.” “I’m going to cover young consumer patterns and then elderly consumer patterns.” “We’ll discuss several reasons for the decline in album sales in the U.S. market.”

15. p.6 Exercise 4

16. p.6 Exercise 5 1. Topic lecture language: Topic: Big picture lecture language: today I’ll be discussing… some of the important trends in the area of gender and spending we’ll be discussing several reasons for…

17. p.6 Exercise 5 2. Topic lecture language: Topic: Big picture lecture language: what I want to talk about is… how new cars are marketed today First we’ll look at…and then we’ll move on to look at…

18. p.6 Exercise 5 3. Topic lecture language: Topic: Big picture lecture language: let’s continue our discussion of… market plans I’m going to cover…and then we’ll look at…

19. Note Taking Tip 1: Only write the most important words. You do not have time to write a word-for-word transcript of a lecture. You do not memorize every word you hear in a conversation. The same goes for a lecture.  Write only the words that contain important meaning for the lecture.

21. Note Taking Word types you usually don’t need to write: Pronouns – our, your, my, he Helping verbs – be, have, do Determiners/articles – a/an, the, this, these Prepositions – in, at, under, behind Conjunctions – and, but, so

22. p.7 Exercise 7 1. 2. 3.

23. p.7 Exercise 7 1. In past, electronics market mostly of men. 2. Almost third new more innovative electronics sold to women. 3. Businesses recently noticed change in customer base beginning create new strategies try appeal to women.

25. Homework Check the website. - Do p. 7 (note-taking strategies) - compare your answers with this ppt. (slide 23) - Watch the lecture - Take notes (use p. 8) Deadline: Wednesday (next class)