Run with the Handango Commerce Engine February 2005.

Run with the Handango Commerce Engine February 2005

Handango Commerce Engine Overview

Confidential – Not for reproduction Why the Handango Commerce Engine? The Handango Commerce Engine is a secure shopping cart that appears on your Web site as your own e-commerce. Handango will: Develop, host and maintain the shopping cart Deliver the software, registration keys and messaging to customers Provide timely reports as well as expert customer service and developer relations teams Remit payments on a monthly basis via check or wire transfer The Handango Commerce Engine is a secure shopping cart that appears on your Web site as your own e-commerce. Handango will: Develop, host and maintain the shopping cart Deliver the software, registration keys and messaging to customers Provide timely reports as well as expert customer service and developer relations teams Remit payments on a monthly basis via check or wire transfer The Handango Difference:

Confidential – Not for reproduction Features The Handango Commerce Engine is feature-rich and can: Deliver Software via HTML and SMS (PC and wirelessly) Provide Shopping Carts in six languages and four currencies Create and Accept Promotion Codes and Gift Certificates (Optional: created by Developer within account) Generate a dynamic detailed list of applications and product pages by Developer Upsell additional products to customers The Handango Commerce Engine is feature-rich and can: Deliver Software via HTML and SMS (PC and wirelessly) Provide Shopping Carts in six languages and four currencies Create and Accept Promotion Codes and Gift Certificates (Optional: created by Developer within account) Generate a dynamic detailed list of applications and product pages by Developer Upsell additional products to customers

Confidential – Not for reproduction Benefits There are many benefits to using the Handango Commerce Engine: Reliability: Handango is rated among the Web’s 100 in terms of site stability with 99.9% uptime Visibility: All sales count towards Handango download/sales counters Appearance: A professional looking site and shopping cart that does not appear to be outsourced. Channels: Handango will also process orders by phone, fax, e-mail, mail, and purchase orders Taxes & Restrictions: Remit payments to EU (VAT) and other nations based on global tax laws There are many benefits to using the Handango Commerce Engine: Reliability: Handango is rated among the Web’s 100 in terms of site stability with 99.9% uptime Visibility: All sales count towards Handango download/sales counters Appearance: A professional looking site and shopping cart that does not appear to be outsourced. Channels: Handango will also process orders by phone, fax, e-mail, mail, and purchase orders Taxes & Restrictions: Remit payments to EU (VAT) and other nations based on global tax laws

Confidential – Not for reproduction Costs Handango charges less than other e-commerce providers per download when fixed costs are factored and will: Dynamically build the site at no cost Require no ongoing quarterly maintenance fees Charge a percentage of each sale with no minimum sales amount required Make payments once per month in accordance with Handango’s payment policies Handango charges less than other e-commerce providers per download when fixed costs are factored and will: Dynamically build the site at no cost Require no ongoing quarterly maintenance fees Charge a percentage of each sale with no minimum sales amount required Make payments once per month in accordance with Handango’s payment policies The Handango Difference:  No customer service fees  No setup fees  No hosting fees  No transaction fees  No fees for phone or fax orders  No charge back fees  No extra fees anywhere

Confidential – Not for reproduction Rates Tiers based on yearly sales at your website: 20% for sales up to $15K 15% for sales $15K to $50K 14% for sales $50K to $100K 13% for sales $100K to $500K 12% for sales $500K to $1MM 11% for sales $1MM to $5MM 10% for sales over $5MM Tiers based on yearly sales at your website: 20% for sales up to $15K 15% for sales $15K to $50K 14% for sales $50K to $100K 13% for sales $100K to $500K 12% for sales $500K to $1MM 11% for sales $1MM to $5MM 10% for sales over $5MM

Confidential – Not for reproduction Examples Iambic – www.iambic.com DDH Software – www.ddhsoftware.com Sega Mobile – www.segamobile.com Mobile Digital Media – www.gomdm.com SplashData – www.splashdata.com iGo Mobility – http://software.igo.com DeveloperOne – www.developerone.com Iambic – www.iambic.com DDH Software – www.ddhsoftware.com Sega Mobile – www.segamobile.com Mobile Digital Media – www.gomdm.com SplashData – www.splashdata.com iGo Mobility – http://software.igo.com DeveloperOne – www.developerone.com The Handango Difference:  Used by over 300 Developers  Deliver software in over 90 nations  Built on Handango AMPP; in 2002, processed hundreds of thousands of transaction and processed millions of software downloads.

Confidential – Not for reproduction How Do I Get Started? (1) (1) Handango Developer requests Software Distribution Agreement Addendum Handango Developer requests Software Distribution Agreement Addendum (2) (2) Handango Developer accepts Addendum and sends back to Handango Handango Developer accepts Addendum and sends back to Handango (3) (3) Handango Developer sends Web site information back to Handango Handango Developer sends Web site information back to Handango (5) (5) Handango Developer selects products to offer as “Upsell” items (optional) Handango Developer selects products to offer as “Upsell” items (optional) (6) (6) Handango Developer implements “Buy It” buttons on Web Site and launches Store Handango Developer implements “Buy It” buttons on Web Site and launches Store (4) (4) Handango sends URL links to Developer for implementation on Developer Web site Handango sends URL links to Developer for implementation on Developer Web site

Confidential – Not for reproduction Then How Does it Work? Customer visits Developer’s Web Site Customer finds software to purchase Customer clicks “Buy It” Button Customer is taken to Handango Commerce Engine Customer enters promotion code or gift certificate Customer selects payment method Once purchase is complete, Handango will: (1) Communicate to Customer (2) Communicate to Developer (2) Communicate to Developer (1) (2) Application stored in Customer Account for download later Handango recognizes form factor Handango sends application to Customer via PC or Phone Handango provides real-time reporting for sales Handango calculates royalty payment Developer receives sales notification based on Extranet settings

Confidential – Not for reproduction Quantitative Evidence 300+ software developer web sites Handango & Premier sites can greatly increase as a result of using the Handango Commerce Engine* 300+ software developer web sites Handango & Premier sites can greatly increase as a result of using the Handango Commerce Engine* *all Handango Commerce Engine sales go toward rankings on Handango and Premier sites

Confidential – Not for reproduction Qualitative Evidence “We chose the Handango Commerce Engine because it provides all the services we need: ease of use, complete integration, attentive customer care and stability. With Handango’s trusted e-commerce solution, we can focus on our core business.” Tim Willis Web Site Manager Extended Systems “The Handango Commerce Engine offered us amazingly rich functionality- such as a host of marketing features, unique over-the- air and digital rights management capabilities, and much more- as well as a great deal of flexibility to meet our precise requirements.” Paul Moreton Director iGo Mobility Electronics “The detailed reporting and robust promotional tools provided by the Handango Commerce Engine help us to better understand our customers and grow our business, while the seamless and secure purchasing experience ensures peace of mind for both SplashData and its customers.” John Chaffee President SplashData, Inc. “By choosing the Handango Commerce Engine, we were able to tap into its rich suite of features, including support for multiple languages and currencies; flexible and customizable promotion opportunities, and seamless integration with our existing Web site.” Sebastian Dijmarescu Director of Marketing iambic, Inc.

Advanced Features & Tools

Confidential – Not for reproduction Advanced Features & Tools 1) Up-selling 2) Online Reporting Tool 3) Promotion Code Administration 4) Customizing the “Buy” link 5) Manage Returns Administration 6) Newsletter Administration 7) Marketing Administration 8) HCE Design Center 9) International Opportunities 10) Reliability & Security 1) Up-selling 2) Online Reporting Tool 3) Promotion Code Administration 4) Customizing the “Buy” link 5) Manage Returns Administration 6) Newsletter Administration 7) Marketing Administration 8) HCE Design Center 9) International Opportunities 10) Reliability & Security

Confidential – Not for reproduction 1. Up-selling Encourage customers to buy your other products by suggesting additional items or offering discounts

Confidential – Not for reproduction 2. Online Reporting Tools View detailed reporting for your Handango Commerce Engine that includes Revenue, Orders, and daily or monthly visitors.

Confidential – Not for reproduction 3. Promotion Codes 2 Ways to Obtain a Promotion Code – Promotion Code Request Form – “Create Promotion Code” Tool Market the Code to your Customers – On your site – Through e-mail blasts – Product Launch Program – Handango product descriptions – “Handango Specials” tab 2 Ways to Obtain a Promotion Code – Promotion Code Request Form – “Create Promotion Code” Tool Market the Code to your Customers – On your site – Through e-mail blasts – Product Launch Program – Handango product descriptions – “Handango Specials” tab

Confidential – Not for reproduction 3. Promotion Code Admin Create, view & modify your own codes in real time

Confidential – Not for reproduction 4. The “Buy” Link http://minibrand.handango.com/minibrand/basket. jsp?addItem=12345&siteId=678&bNav=1&contin ueUrl=www.yoursite.com -Add products into the basket -Track sales using your unique siteId -Change the navigation bar (footer) -Use the “Continue URL” to link customers to “Continue Shopping” http://minibrand.handango.com/minibrand/basket. jsp?addItem=12345&siteId=678&bNav=1&contin ueUrl=www.yoursite.com -Add products into the basket -Track sales using your unique siteId -Change the navigation bar (footer) -Use the “Continue URL” to link customers to “Continue Shopping”

Confidential – Not for reproduction 4. The “Buy” Link Automatically Applying A Promotion Code To the Basket Simply add the parameter &code=mycode to the “buy” link Automatically Applying A Promotion Code To the Basket Simply add the parameter &code=mycode to the “buy” link

Confidential – Not for reproduction 4. The “Buy” Link Add Multiple Items into the Basket Simply add additional product IDs separated by commas to the link! Add Multiple Items into the Basket Simply add additional product IDs separated by commas to the link!

Confidential – Not for reproduction 5. Manage Returns Tool Note: This tool can be accessed by contacting Handango Note: This tool can be accessed by contacting Handango Grant a full refund to a Handango Commerce Engine customer

Confidential – Not for reproduction 6. Newsletter Administration Note: This tool can be accessed by contacting Handango Note: This tool can be accessed by contacting Handango Add a customized newsletter checkbox to opt-in your customers for mail from your company

Confidential – Not for reproduction 7. Marketing Administration Note: This tool can be accessed by contacting Handango Note: This tool can be accessed by contacting Handango Manage opt-in subscribers to your newsletter Track results from your own marketing placements or email blasts Manage opt-in subscribers to your newsletter Track results from your own marketing placements or email blasts

Confidential – Not for reproduction 8. HCE Design Center Customize the Look and Feel of your Handango Commerce Engine

Confidential – Not for reproduction 9. International Opportunities 6 Languages Available: – English – German – French – Italian – Spanish – Japanese 4 Currencies Available: – U.S. Dollar – British Pound – Euro – Japanese Yen 6 Languages Available: – English – German – French – Italian – Spanish – Japanese 4 Currencies Available: – U.S. Dollar – British Pound – Euro – Japanese Yen

Confidential – Not for reproduction 10. Reliability & Security 99.9% Uptime Ranks among the Web 100 in Stability Dedicated Servers with hot backup and failover Proactive Fraud Prevention Verisign Secure Shopper Guarantee 99.9% Uptime Ranks among the Web 100 in Stability Dedicated Servers with hot backup and failover Proactive Fraud Prevention Verisign Secure Shopper Guarantee

Confidential – Not for reproduction Do You Want to Learn More? Contact your Business Development Representative or: Amy Oettle Business Development Manager amy@handango.com Direct (817) 804-2228 Fax (817) 280-9628 The Handango Difference:

Run with the Handango Commerce Engine February 2005.

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