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 Packaging is simply the materials used for the containment, protection, handling, delivery, and presentation of goods. (Murphy & Wood, 2011)  They.

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Presentation on theme: " Packaging is simply the materials used for the containment, protection, handling, delivery, and presentation of goods. (Murphy & Wood, 2011)  They."— Presentation transcript:

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2  Packaging is simply the materials used for the containment, protection, handling, delivery, and presentation of goods. (Murphy & Wood, 2011)  They serve three general purposes 1. To protect the contents within 2. To identify what is inside the packaging (labels) 3. To promote the product.

3  Encloses material  Keeps material from moving during transport  Separates materials and prevents them from coming in contact with each other.  Protects against vibration and shocks  Allows contents to be stacked on each other  Distributes the weight evenly for easier transport  Protects against tampering or altering contents. (Murphy & Wood, 2011)

4  Packages should be tested to guard against  Dropping  Vibrations  Horizontal impacts  Compression from stacking similar items on top  Rough handling

5  This is simply when a very small product or unit is placed inside of a larger package with others. This larger unit is placed inside an even larger unit or package.

6 Murphy, P. R., & Wood, D. F. (2011). Contemporary Logistics (10th ed.). New Jersey: Pearson Education, Inc.


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