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3.01 Part 4 Product Packaging and Labeling. Product Packaging Why are products packaged? Protect the product From damage and theft Sell the product Communicate.

Published byGabriel Pope Modified over 9 years ago

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Presentation on theme: "3.01 Part 4 Product Packaging and Labeling. Product Packaging Why are products packaged? Protect the product From damage and theft Sell the product Communicate."— Presentation transcript:

1 3.01 Part 4 Product Packaging and Labeling

2 Product Packaging Why are products packaged? Protect the product From damage and theft Sell the product Communicate features and benefits Explain contents

3 Packaging Considerations: Product Safety Glass is now plastic Tamper-resistant packages Environmental Protection Non-aerosol spray cans Recyclable Materials

4 Product Labeling Inform customers about contents. Give directions for use. 1.Must have name of manufacturer 2.Quantity of contents

5 Product Labeling 3. Nutritional info 4. Food must have country of origin 5. Health claims are the same on all products; light, fat free

6 Product Labeling 6. Warnings Labels 7. Product Care

7 Ethical Considerations in Packaging Is it Recyclable? Is it Organic? Is info Misleading? Is the information embellished? Can it really do ALL that?

8 Ethical Considerations With Products Planned Obsolescence – Designing products with a limited lifespan –Consumers need to replace often Company fails to inform about product risks? 1. Harm to customer 2. Company can be sued http://www.nytimes.com/video/us/100000002507537/scalded-by-coffee-then-news-media.html Activity – Research an instance where improper labeling or packaging caused harm/lawsuit. Summarize and report findings to the class.

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