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USAID Agribusiness Project “Women in Agribusiness”

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Presentation on theme: "USAID Agribusiness Project “Women in Agribusiness”"— Presentation transcript:

1 USAID Agribusiness Project “Women in Agribusiness”

2 THE IMPORTANCE OF ENTREPRENEURSHIP Entrepreneurs are the drivers of economic growth and the creators of wealth. These produce jobs, stability and prosperity. Whether women or men, creating entrepreneurs is a worthy goal in itself.

3 “WOMEN IN AGRIBUSINESS” Training in Entrepreneurship Skills and Business Plan Writing Why women The training program Concept - a product - experience Selection

4 IMPACTS AND RESULTS 297 women completed the training; 225 business plans were developed and completed; 65% are bankable Service Providers’ capacity building – XAOSolutions, Economic Institute and Be Your Own Boss Company, Association of Business Women Nis and Center for Entrepreneurship Kragujevac Discovered serious unmet need USAID visibility in the South Stimulated coordination and interest (municipalities, donors and other interested stakeholders )

5 BUSINESS PLANS – Costs and Projections Expected sales (Average) – $50,000 per year Employment (Average) – 3-5 seasonal workers Average amount of requested investment (external sources) – $15,000 Cost of the training - $150,000 If only 50% of women businesses succeed, that will generate $5,000,000 annual sales and 300-500 jobs would be created

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7 SUCCESS STORIES Suppliers for the bigger sellers (Salad Center and Pirot case) Association of vegetable producers (Užice) Clusters (joint application for support) in Prokuplje and Lebane Association of women in agribusiness (South-eastern Serbia) Focus on South

8 MEDIA COVERAGE Breakdown of media coverage: February - 18 out of 91 media clippings March - 34 out of 132 media clippings Large number of local media News segments featured in some of the key national media such as Blic, Danas, Večernje novosti, RTS, B92, Kopernikus TV… Continuing media interest

9 QUOTES “I have clear understanding where to go from here” “Now I know where to start and what should I do next” “This is worth going through, to see the real business situation as it is” “You can hear and find out what awaits you if you start your own business” “This is a real confidence booster” “I got lot of information about how to advertise and position my goods better” “I learned a lot from other women’s experiences” “I learned to give identity to my product and make it pop out from the crowd” “The training is eye opening”

10 WHAT WE’VE LEARNED The need for education and credible information (AGAIN) Need for knowledge in design, labeling and packaging Women WANT to manage businesses Women are very well organized The further South, the less developed are businesses Don’t start from scratch

11 NEXT STEPS Project: Best business plan competition, packaging & labeling training, second round of training, various technical assistances Municipalities and the Ministries: Confirm financing of business plans, participate in the second round of training program (Sandžak) Donor organizations: Confirm financing of business plans, second round of training Carefully track and report impact Report at National Conference on Women in Agribusiness Assess service provider performance/ capacity

12 COMMENTS AND QUESTIONS


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