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Published byMyles Cannon Modified over 9 years ago
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-By Priyanka Kale Neha Dhawane
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All activities of designing and producing the container for a product.
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Promoting and Selling the Product Defining Product Identity Providing Information Protecting the Product
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To keep the product safe. To minimize the possibilities of adulteration. To facilities storages. To help in advertising & sales promotion. To increase the demand To increase the profit
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Minimum possibility of adulteration. Helpful in providing necessary information about product. Information about the producer. Instruction for the use of product. Easy in handling.
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LABELING
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The label is the part of the product which carries verbal information about the product or the seller. A label may be part of the package or it may be a tag attached directly to the product.
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1. Brand Label – gives brand name and trademark or logo 2. Descriptive Label – give information about product use, construction, care, performance, and other features 3. Grade Label – states the quality of a product
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