1. Culture, Justice, Society Benkler, Chapters 8 – 10 Part I: Culture

2. We are embedded in a culture ► Culture = stories, practices, customs, habits, language, religion, etiquette ► Culture is produced by --  Your family  Your town, village, city, tribe  Hollywood, TV, epic poems  Traditions, leaders, documents, rituals  Artists, architects, you and me

3. Does one equal the other? ► Black American culture ► Muslim culture ► Jewish in Israel ► American culture ► Latin American ► Asian ► Hip Hop culture ► Arab culture ► Jewish in Brooklyn, N.Y. ► Miami culture ► Ecuador? Cuba? Chile? ► Thailand? China? Malaysia? Japan?

6. Mattel’s letter to an ISP

8. “Culture Industries” ► Organizations in arts, entertainment, news and information ► Commercial, government and NGOs ► They produce, display and distribute cultural goods and services ► They thereby control – at least in part – the culture of a society ► Frankfurt School: The culture industries reproduce the dominant ideology

9. Brands as Culture

11. Transparency ► Assumptions can be questioned  Product exits the “closed” system of television and enters the “open” system of the Internet  Culture is re-writable  Audience can participate in production of meaning ► The act of remixing teaches the individual to be more critical, less passive

12. Adbusters.org

13. Culture is more than media ► How much freedom do you have?  What options in life are open to you, or closed?  To what degree can you participate?  What are your expectations for justice? ► “Culture is not the barrel of a gun or the chains of a dungeon” (p. 298)

14. “Cultural Capital” ► A term coined by Pierre Bourdieu (1930- 2002) ► Refers to the knowledge, accomplishments, credentials, and qualifications that a person has ► Based on these, you might be granted or denied entry into certain social circles, organizations, and professions

15. Culture, Justice, Society Part 1: Culture Presentation by Mindy McAdams