1. Social Science and Public Health Jeannine Coreil, PhD College of Public Health University of South Florida

2. Key Points  Deep roots in public health  Growing relevance and contributions  Theory and methods development  Anthropological perspectives  Critical lens needed  Positivism, “riskfactorology”  Shift focus to social structure and organizational culture

3. Important Milestones  Mid-19 th century:Public health defined as “social science”  Late-19 th century: Sanitary Movement  1948: WHO defines health to include mental and social well-being  1950s: Anthropology applied to “medical modernization”

4. Important Milestones II  1958: Publication of the “Health Belief Model”  1962: U.S. Surgeon General’s Report on smoking and health  1978: Alma Ata Conference on Primary Health Care  1986: Ottawa Charter for Health Promotion

5. Important Milestones III  1980s: Child Survival Initiative  1980s: HIV/AIDS pandemic  1980s: Public health training incorporates social science  1990s: Structural readjustment  2005: Bangkok Charter for Health Promotion  Ongoing: Paradigm shifts

6. Seminal Developments  Epidemiologic transitions  Maturation of field: Social Science & Medicine, 1966 TDR, 1975 Development agencies New paradigm – multilevel framework

7. Theoretical Perspectives  Social Ecology  Health Promotion  Interpretive Studies  Critical Perspectives

8. Key Concepts  Knowledge and attitudes  Health behaviour  Culture  Social environment

9. Methodologic Development  Survey methods  Epidemiologic techniques  Statistical tools  Qualitative research  Participatory methods  Narrative studies  Mixed methods

10. Intervention Strategies  Community-based approaches  Policy and advocacy  Social marketing  Planning models  Primary, secondary & tertiary prevention

11. Future Directions  Social science of public health  Critical perspectives  Policy and advocacy  Organizational culture  Social structure  Social justice, health disparities  Insider and outsider perspectives

12. For chapter reprint:  Email Jeannine Coreil at  jcoreil@health.usf.edu