2. Background: The Video Web A new generation of users Online video a common activity for most active users Video users represent a desirable demographic About the content News and sports clips are most popular 86% of viewings are completed in their entirety How it is viewed Majority of viewing is through random surfing and discovery Number one reason for not viewing is that users don’t know it’s available 53% of video users are unable to find the clip they really wanted

3. The Missing Link: Video Search Information comes from many, disparate sources Traditional media outlets (TV Networks, Movie & Music studios) Alternative and Independent film and movie makers Internet-only content sources (iFilm, AtomFilm, etc) User-generated content (videoblogs, podcasts, etc)  The bar to entry for video-publish is extremely low But searching for video is much harder than text understanding audio little or misleading meta-data many file formats

4. “Yahoo’s service, like Google’s, is less sophisticated than the Blinkx [.TV] system.” The Times blinkx TV About blinkx Founded 2004; headquartered in San Francisco, CA Based on award-winning, patented search technology 2m active users, 70 commercial partners Two key product lines: blinkx Toolbar and blinkx TV “Blinkx.TV is the most polished contender so far.” PC World “Blinkx TV... it really is going to be the future of TV.” Jupiter Research

5. blinkx TV: what they say It really is going to be the future of TV. It means viewers can watch whatever they want, whenever they want. The Daily Star It could change the future of television viewing. The Evening Standard The first to offer a video search service. The Guardian Blinkx TV is the most polished contender so far. PC World It is really going to be the future of TV. Jupiter Research

6. blinkx TV: how it works... blinkx.TV spiders 24x7x365, watching and listening to 1000s of hours of content every single day.

7. blinkx.tv: what the user sees

8. MTV Networks Case Study "Our audiences are going online in unprecedented numbers, and blinkx's technology offers a fast and accurate way for them to find the great content they're looking for." - Jason Hirschhorn, MTV Networks' Chief Digital Officer

9. How we work with Partners Content Distribution Video Search Box Direct Play

10. blinkx TV Content Distribution blinkx TV has signed over 70 content partnerships News & Sports Music, Movies & Entertainment Niche and special interest AND blinkx TV has the world’s largest web video index 65,000 podcast channels 20,000 video-blog sites and channels over 1,000,000 hours of content in all

11. Sophisticated, XML based API access to blinkx TV’s content base blinkx TV design team will maintain your look-and-feel within results integrate anywhere on your site, regardless of the site language/technology Create a new search revenue stream using the youngest, hottest search type today blinkx TV Video Search Box

12. blinkx TV DirectPlay Play your content immediately on search Place your content & brand ahead of competitors Increase click-thru rates on DirectPlay partner content Insert pre-roll video adverts