1. Darrell Gunter, EVP/CMO, Collexis Holdings, Inc. September 13 -15, 2009 ASIDIC FALL 2009 MEETING Social Media Platforms Case Example – American Institute of Physics’s UNIPHY

2. How can a traditional publisher, society, or journal leverage social media effectively? What SHOULD you be offering? What is the business model? o For Free? o For Fee? o Advertising? What opportunities are you already missing? o Bundled offerings? o Combining “bricks and clicks”? o Improving your relationship with your community? What should you NOT be offering?

3. My First Professor..My Mom

4. Gunter’s Market 701 North Ohio Ave. Atlantic City, NY Consistency of operation Known quantity of quality ‘Stock sells the shelf’ ‘Free Delivery’ ‘No Tip Policy’ Best customer service Give back to the community Shouldn’t your social media site deliver no less than these characteristics?

5. Social Media = Neighborhood Store Provided Commerce Provided Food Provided Conversation and Recommendations Information Center (Newspapers, TV Guide, etc.) Provided Help Central Point to Meet Represented Trust

6. AIP Uniphy – Announced 09/09/09 Includes: 180,000 Experts Pre-populated Over 100 Countries Combines Semantic Tagging, Robust Metadata, and Social Networking Technologies Unique levels of updated info on a whole community

7. Pre-populated Profiles

8. Pre-Populated Networks

9. The Future? SubNetwork for a society SubNetwork for a journal Reviewer assignment SubNetwork of all author of one publisher Virtual conferences - network of participants Network of funded researchers

10. www.collexis.com QUESTIONS?