1. Stand Up For Solar B.C. May 31, 2011

2. 2 Stand Up for Solar B.C. Overview Sussex is a full-service public affairs firm assisting its clients with strategic communications and government relations services across the country. No firm has as much depth of experience or direct impact on public policy regarding renewable energy. We responded to a CanSIA RFP in October 2010 to develop and deliver a communications program to support solar in Ontario with a focus on supporting advocacy efforts in Ontario to begin, but scalable to other provinces (B.C.) We have focused on engaging the members, their employees, families and the generally supportive public as grassroots supporters of solar

3. 3 Stand Up For Solar B.C. Campaign aims to provide an effective and cost- effective means to engage people as advocates to show all politicians and policy makers that there is a demand from British Columbians for a government program to support solar Importantly, the campaign is completely non-partisan

4. 4

5. 5

6. 6 Stand Up For Solar – B.C. Advocacy website developed www.standupforsolar.ca (also.com)www.standupforsolar.ca Goal is to drive traffic to site Capture contact information Encourage advocacy Remain in contact and encourage future action New twitter and Facebook accounts Allows people to choose how they receive info from us Also allows further outreach by public from their own accounts Development of content for advocacy site Much from CanSIA Would benefit from B.C. support and contributions Maintain daily/weekly update of content to keep fresh Video testimonials to address key benefits of solar program

7. 7 Stand Up For Solar – B.C. Outreach - What we need to build interest and action: Spread the word Employees Suppliers Friends and Family Ideas of interest groups that should participate CanSIA will: Email requests for participation to members Invite attendees of Solar Canada 2010 Invite Environmental groups and others This will result in positive awareness and action – it will create a good base for support

8. 8 Stand Up For Solar – B.C. Benefits of an on-line advocacy tool Days of petitions and physical letter-writing campaigns are numbered Politicians use email, twitter and facebook On-line tools make it easy for people to participate who otherwise might not take the time. Easy to refresh and update content of site but also of messages they can send to MLAs etc. Everything is measurable

9. 9 Stand Up For Solar – B.C.

10. 10 Stand Up For Solar – B.C.

11. 11 Stand Up For Solar – B.C. This program will be successful if: Members get behind it, use it and promote it to others We find creative ways to get public attention for the site MLAs and candidates start to hear on a frequent and consistent basis from supporters of solar It is followed-up with direct advocacy with government

12. 12 55 University Avenue Suite 600 Toronto, Ontario (416) 961-6611 www.sussex-strategy.com 440 Laurier Avenue West Suite 200 Ottawa, Ontario (613) 782-2320