1. We’re looking for ideas to enrich people’s lives Better Life+ Team

2. Any use of client names, descriptions of client engagements, and any other direct or indirect references to clients or engagements in Business Communications should be in accordance with the policy on client confidentiality of the Deloitte U.S. Entities. (See Section 10240, Confidentiality of Client Information.) http://dtpolicy/DPM%2010240.pdf The use of clients’ intellectual property, including trademarks, registered names, logos, music, etc., should be used in Business Communications in accordance with Administrative Policy Release 116, Copyright and Other Intellectual Property Rights — Infringement Issues. Policy Release 116: https://www.deloittenet.com/AboutDeloitte/Firm_Policies_Func_K M/Admin_Policy/100_General_Policies/Apr116CopyrightInfringemen tapprovedJune2002.htm DPM 10640: http://dtpolicy/DPM%2010640.pdf If you use “Deloitte” in a document, you must include the appropriate footnote defining what “Deloitte” means in the context of the document. Please note that a definition footnote is needed on the page that includes the first mention or use of the word “Deloitte.” Delete footnote from this page if not needed and this box and arrow. See About Deloitte > The Deloitte Brand > U.S. Brand & Reputation > Guidance on using the “Deloitte” masterbrand. Session B-1 Business Analysis Basic – SWOT and 4C

3. White markers indicate position of Deloitte Drawing Guides 7.40 cm 2.91 Inches 6.00 cm 2.36 Inches 8.00 cm 3.15 Inches  11.70 cm  4.61 inches 0.50 cm  0.2 inches   0.50 cm  0.2 inches 11.70 cm  4.61 inches  To view Deloitte drawing guides: 1.Right-click on slide and select ’Grid and Guides...’ 2.Check ’Display drawing guides on screen’ 3.Select ’OK’ Origin: SWOT and 4C come from issue trees and logic thinking mindset Source: Wikipedia, Powerful Problem Solving.com An issue tree is a graphical breakdown of your key question. It has 3 basic rules:  Answer Why or How questions  Progress from the key question to analysis as they move to the right or down  Insightful breakdown with MECE branches ISSUE TREE SWOT 4C 3

4. White markers indicate position of Deloitte Drawing Guides 7.40 cm 2.91 Inches 6.00 cm 2.36 Inches 8.00 cm 3.15 Inches  11.70 cm  4.61 inches 0.50 cm  0.2 inches   0.50 cm  0.2 inches 11.70 cm  4.61 inches  To view Deloitte drawing guides: 1.Right-click on slide and select ’Grid and Guides...’ 2.Check ’Display drawing guides on screen’ 3.Select ’OK’ Example: an issue tree helps to capture all potential answers to the key question How can B&H build itself as a high-end suit? Offering high quality suits Adding prestige to the brand Providing an exceptional shopping experience Using an attractive cut Using only excellent fabric Using a high-quality assembly Establishing a brand that its target market wants Using aspirational vending points Employing qualified sales agents Offering instant alterations Offering complementary services Offering payment options Using a cut that suits each customer’s physique Striking the right balance of ‘in-fashion’ vs. ‘timeless style’ Using only the finest wool Using appropriate patterns Using appropriate stitching techniques Using only first quality thread Associating it with other famous people Associating it with other famous brands Using brand-exclusive shops Using prestigious department stores Source: Powerful Problem Solving.com 4

5. White markers indicate position of Deloitte Drawing Guides 7.40 cm 2.91 Inches 6.00 cm 2.36 Inches 8.00 cm 3.15 Inches  11.70 cm  4.61 inches 0.50 cm  0.2 inches   0.50 cm  0.2 inches 11.70 cm  4.61 inches  To view Deloitte drawing guides: 1.Right-click on slide and select ’Grid and Guides...’ 2.Check ’Display drawing guides on screen’ 3.Select ’OK’ SWOT: Introduction Source: Wikipedia Strengths  Resources and capabilities that can be used to develop a competitive advantage Weaknesses  Hindrances to develop a competitive advantage; often, inversions of the strengths Opportunities  Areas open for profit and growth Threats  Changes in the business environment that potentially jeopardize a company’s profitability or survival Internal Assessment External Assessment HISTORY  Albert S. Humphrey (1926-2005) devised the SWOT analysis technique while working for the Stanford Research Institute about organizational management and cultural change DESCRIPTIONS  SWOT analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture 5

6. White markers indicate position of Deloitte Drawing Guides 7.40 cm 2.91 Inches 6.00 cm 2.36 Inches 8.00 cm 3.15 Inches  11.70 cm  4.61 inches 0.50 cm  0.2 inches   0.50 cm  0.2 inches 11.70 cm  4.61 inches  To view Deloitte drawing guides: 1.Right-click on slide and select ’Grid and Guides...’ 2.Check ’Display drawing guides on screen’ 3.Select ’OK’ SWOT: Implications SWOT helps to evaluate and improve a company’s competitive positioning against anticipated market movements Implications The relations between different categories provide insights to improve company’s competitive position Leverage  Opportunities that fit well with the company’s strengths Constraints  Weaknesses that hinder the company’s ability to capitalize on opportunities Vulnerability  Strengths that can be used to overcome threats Problem  Threats that attack the company’s weaknesses StrengthsWeaknesses OpportunitiesThreats Internal Assessment External Assessment Leverage Constraints Vulnerability Problem 6

7. White markers indicate position of Deloitte Drawing Guides 7.40 cm 2.91 Inches 6.00 cm 2.36 Inches 8.00 cm 3.15 Inches  11.70 cm  4.61 inches 0.50 cm  0.2 inches   0.50 cm  0.2 inches 11.70 cm  4.61 inches  To view Deloitte drawing guides: 1.Right-click on slide and select ’Grid and Guides...’ 2.Check ’Display drawing guides on screen’ 3.Select ’OK’ 4C: Introduction 4C is a marketing mix to determine a product or brand’s offering, and there are two versions, one is Customer, Cost, Communication, Convenience, and another is Commodity, Cost, Communication, Channel Commodity Cost Communication Channel Customer Cost Convenience Communication 4C Marketing Mix Version 1Version 2 7

8. White markers indicate position of Deloitte Drawing Guides 7.40 cm 2.91 Inches 6.00 cm 2.36 Inches 8.00 cm 3.15 Inches  11.70 cm  4.61 inches 0.50 cm  0.2 inches   0.50 cm  0.2 inches 11.70 cm  4.61 inches  To view Deloitte drawing guides: 1.Right-click on slide and select ’Grid and Guides...’ 2.Check ’Display drawing guides on screen’ 3.Select ’OK’ 4C: Implications The following example of Tata Nano car is a good example of how to use 4C to determine a product and it’s brand offering. Source: Too Good To Fail, Booz & Company Strategy + Business issue 58, spring 2010; Nano website Customer Cost Convenience Communication An affordable small family car for Indians  Normal Indian families who need a car  Ideal price level of an affordable family car should be about $2,500 “ ”  Nano merchandise online store  Nano: Art in Motion  Nano Short Films on Youtube  Nano Student of the Year 8

9. White markers indicate position of Deloitte Drawing Guides 7.40 cm 2.91 Inches 6.00 cm 2.36 Inches 8.00 cm 3.15 Inches  11.70 cm  4.61 inches 0.50 cm  0.2 inches   0.50 cm  0.2 inches 11.70 cm  4.61 inches  To view Deloitte drawing guides: 1.Right-click on slide and select ’Grid and Guides...’ 2.Check ’Display drawing guides on screen’ 3.Select ’OK’ Agenda  Key Questions Origin: Issue Tree Introduction Implications  Case study, Take-away and Homework Case Study Key take-away Homework 9

10. White markers indicate position of Deloitte Drawing Guides 7.40 cm 2.91 Inches 6.00 cm 2.36 Inches 8.00 cm 3.15 Inches  11.70 cm  4.61 inches 0.50 cm  0.2 inches   0.50 cm  0.2 inches 11.70 cm  4.61 inches  To view Deloitte drawing guides: 1.Right-click on slide and select ’Grid and Guides...’ 2.Check ’Display drawing guides on screen’ 3.Select ’OK’ Case Study: Starbucks (1/2) Strengths Global coffee brand with fine products and services Ethical value and commitment to the environment and community Almost 17,000 stores in 49 countries Opportunities New markets for coffee are emerging Co-brand with other manufacturers of food and drink, and brand franchising to manufacturers of goods and services Threats Industry competitors and copycat brands Rises in the cost of coffee and dairy products Weaknesses New product development and innovation may falter over time Highly dependent on the retail of coffee, which could make it slow to diversify into other sectors SO Strategy Create a portfolio with emerging markets to spread business risk Localize by co-branding and franchising WO Strategy Develop products that align with local culture and consumer behaviors Expand to sectors relative to retail and consumer goods ST Strategy Partner with local suppliers of raw materials and semi- manufactures Speed up innovation in both products and service WT Strategy Standardize product/service launch procedure Expand in emerging markets and partner with local suppliers 10

11. White markers indicate position of Deloitte Drawing Guides 7.40 cm 2.91 Inches 6.00 cm 2.36 Inches 8.00 cm 3.15 Inches  11.70 cm  4.61 inches 0.50 cm  0.2 inches   0.50 cm  0.2 inches 11.70 cm  4.61 inches  To view Deloitte drawing guides: 1.Right-click on slide and select ’Grid and Guides...’ 2.Check ’Display drawing guides on screen’ 3.Select ’OK’ Case Study: Starbucks (2/2) CustomerCostConvenienceCommunication  Not only a cup of coffee, but an experience to represent specific needs of each community it locates  Priced higher due to perceived upscale image attached to its brand  Increase customer loyalty and viscosity (cost to change coffee brand)  Any neighborhood with high traffic and in-store of shopping malls  Create multiple channels to find information  Multi-channel interact with customers, especially by Internet and apps  Communicate with customers by culture- based product innovation 11

12. White markers indicate position of Deloitte Drawing Guides 7.40 cm 2.91 Inches 6.00 cm 2.36 Inches 8.00 cm 3.15 Inches  11.70 cm  4.61 inches 0.50 cm  0.2 inches   0.50 cm  0.2 inches 11.70 cm  4.61 inches  To view Deloitte drawing guides: 1.Right-click on slide and select ’Grid and Guides...’ 2.Check ’Display drawing guides on screen’ 3.Select ’OK’ Key take-away from this Session  SWOT and 4C are very basic but important tools and mindset in understanding and analyzing business scenarios  The goal of using these tools is not to find facts, but to generate insights and solutions like ‘So what?’ and ‘Then?’  What’s important particularly is they can also be used in analyzing your own S.W.O.T when considering your career path or anything during a crossroad in your life 12

13. White markers indicate position of Deloitte Drawing Guides 7.40 cm 2.91 Inches 6.00 cm 2.36 Inches 8.00 cm 3.15 Inches  11.70 cm  4.61 inches 0.50 cm  0.2 inches   0.50 cm  0.2 inches 11.70 cm  4.61 inches  To view Deloitte drawing guides: 1.Right-click on slide and select ’Grid and Guides...’ 2.Check ’Display drawing guides on screen’ 3.Select ’OK’ Homework: analysis of potential competitors of Better Life+ Group Goal  To better understand our competitor and each market that Better Life+ is planning to compete Content  Use SWOT and 4C to analyze one competitor of Better Life+ except cafe industry (we’ve done that by Starbucks, right?) Due day  Session 4 13