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Public Relations Practice in ASEAN Economic Community: Friendship & Mutual Understanding Among ASEAN PR Practitioners Kathy O’Brien Managing Director 5.

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Presentation on theme: "Public Relations Practice in ASEAN Economic Community: Friendship & Mutual Understanding Among ASEAN PR Practitioners Kathy O’Brien Managing Director 5."— Presentation transcript:

1 Public Relations Practice in ASEAN Economic Community: Friendship & Mutual Understanding Among ASEAN PR Practitioners Kathy O’Brien Managing Director 5 th February 2015

2 ASEAN Economic Community © 20152 600 million people Asia-Pacific hub Single market by end-2015 10 nations Free flow of goods and services Single market and production base An opportunity for us all

3 Challenge #1 Practical ‘borders’ remain Urban vs rural Language/dialect Customs PR advisors will need complex networks © 20153

4 Ethical Challenges Transparency Integrity of channels Social justice © 20154

5 Transparency Fake blog – flog – flack blog Astroturfing ‘Material connections’ between reviewers and brand owners © 20155

6 Integrity of Channels Corrupting the integrity of ‘channels’ eg media Paying for positive coverage Paying to avoid negative coverage © 20156

7 Social Justice ‘Obligation to serve the interests of society’ © 20157

8 Our World is … © 20158 complex

9 A Recommendation Every market: Adopt and share a Code of Ethics © 20159

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