1. Driving & Supporting Grassroots Lobbying Through ChiroVoice.org February 2009

2. 2 Why Chirovoice? USPS no longer a reliable option (decontaminating and processing postal mail can add many weeks before USPS letter reaches Hill). Telephone campaigns can be effective, but they are counterproductive unless both the citizen and the grassroots organization have properly prepared for the exchange. Congressional staff rate faxes as their least preferred method of communication (43% said they had no influence at all). E-mail messages are more effective than faxes; nearly every congressional office has reported a preference for e-mail to faxes. Source: Source: Congressional Management Foundation, 2008

3. 3 Why ChiroVoice? Faxes require significant data entry and administrative work, and the tools available to congressional offices actually allow them to more quickly aggregate and report on constituent contact volumes when it is in a digital format. In fact, of all the forms that constituent communications could take, congressional staff reported that faxes were the least likely to have an influence on Member decision- making. When done correctly, e-mail is easy for congressional offices to process, count, and respond to, which means that communications are more effective and more likely to be acknowledged. Source: Source: Congressional Management Foundation, 2008

4. 4 Two-page spread in ACA News Two-page spread in ACA News Recurring articles in ACA News, Week in Review Recurring articles in ACA News, Week in Review Prominent placement on ACA website Prominent placement on ACA website Video message from Dr. Manceaux Video message from Dr. Manceaux Video message from Dr. Manceaux Video message from Dr. Manceaux Included in talking points used by ACA delegates Included in talking points used by ACA delegates Teleconferences with state associations through COCSA Teleconferences with state associations through COCSA Teleconferences with individual ACA members Teleconferences with individual ACA members Facebook group and other on-line networking sites Facebook group and other on-line networking sites Promoting ChiroVoice

5. 5 Registering at ChiroVoice takes less than two minutes, and enters the patient and his/her relationship with an ACA member into ACA’s Association Management System. Patient/doctor linkage in database reinforces the professional relationship, encouraging further commitment by subscribers. ACA can communicate via e-mail with subscribers by state or Congressional District to send targeted calls to action on bills under consideration. ChiroVoice

6. 6 ChiroVoice.org Demonstration of Chirovoice.org Chirovoice.org

7. 7 Questions? Contact info: Contact info: –ACA Department of Government Relations –703-812-0224 –gr@acatoday.org