1. Sustainability in tourism
Shirley Eber
Sustainability in Education
London Metropolitan University
Business & Service Sector Management
Tourism Concern

2. Presentation outline The work of Tourism Concern
Sustainability in tourism education project
Module outlines
Supporting sustainability integration
Beyond the Brochure
Sustainability in tourism education

3. Tourism Concern: Bringing industry and communities together
Tourism and human rights campaign
Getting holiday-makers on board
Unique information source
In the media
Linking into education

4. Sustainability in tourism education
Aim: to integrate sustainability into the tourism curriculum
Partnership: Tourism Concern & University of North London, Business School
Funding: Department of Environment, Food and Rural Affairs (DEFRA)
Learning and Teaching Support Network (LTSN)
Support: Association for Tourism in Higher Education (ATHE)

5. Sustainability in tourism education
Methodology:
Consulting with staff at all levels
Mapping existing sustainability content
Identifying opportunities for sustainability
Identifying obstacles to sustainability
Recommending integration measures
Disseminating outcomes to others

6. Sustainability in tourism education
Project recommendations:
Three new modules:
First year: “Business in Society”
Second year: “Tourism Business in Society”
Third year: “Sustainability tools and solutions for tourism”

7. Level One: “Business in Society”
Module aims:
introduce students to context and principles of sustainable development
examine how these relate to today’s world (leisure & tourism)
introduce concepts of development, growth and change within global context
explore issues of politics, power and responsibility (leisure & tourism)

8. Level One: “Business in Society”
Teaching and learning methods:
150 student learning hours
- weekly lectures (1.5hrs); group seminars (1.5hrs)
Assessment:
Coursework - submission of Portfolio

9. “Business in Society” - Portfolio
Aims of portfolio:
show how module topics are relevant to current events
ensure students keep up with topics on weekly basis
to highlight topics of interest to students
to encourage creativity, open debate, critical analysis and thinking ‘outside the box’

10. Portfolio outline buy a large scrapbook
buy and read daily broadsheet newspapers
cut out articles (news, editorials, reviews etc.) relevant to module topics
paste into scrapbook; include source ref.
at least nine items required

11. Portfolio outline continued
write commentary ( words)
- include summary of article
- how it relates to module topic
- refer to academic resources
write introduction/executive summary ( words)

12. Portfolio assessment criteria
Portfolio should demonstrate:
reading and engagement
effective written communication
ability to seek, handle, analyse information
understanding of sustainable development
understanding of environmental, economic, social dimensions of business

13. Level One:“Business in Society”
Twelve sessions:
1 - Problems of being unsustainable
2 - Global and local business
3 - Introduction to sustainable development
4 - Sustainability and the public sector
5 - Sustainability and the private sector
6 - Corporate social responsibility (CSR)

14. “Business in Society” continued
7 - Citizenship, responsibility and ethics
8 - Social justice and human rights
9 - Environmental dimensions
10 - Diversity, culture and heritage
11 - Power, the media and the future
12 - Overview

15. Level Two: “Tourism Business in Society”
Applies topics to tourism:
1 - Why tourism is unsustainable
2 - Global & local dimensions of tourism
3 - Sustainable development of tourism
4 - Tourism sustainability & public sector
5 - Tourism sustainability & private sector
6 - Corporate social responsibility & tourism

16. “Tourism Business…” cont.
7 - Responsibility & ethics in tourism
8 - Social justice & human rights in tourism
9 - Environmental dimensions in tourism
10 - Diversity, culture & heritage in tourism
11 - Moving forward
12 - Overview

17. Level Three: “Sustainability Tools and Solutions for Tourism”
Builds on first two modules:
1 - Life-cycle/carrying capacity analysis
2 - Environmental auditing, analysis & reporting
3 - Social auditing, analysis & reporting
4 - Cultural auditing, analysis & reporting
5 - Stakeholder analysis & conflict resolution
6 - Product stewardship & responsibility

18. “Solutions…” cont. 7 - Local knowledge & participation
8 - Legislation & control mechanisms
9 - Administration & enforcement issues
10 - National policies & instruments
11 - International policies & instruments
12 - Monitoring & assessment

19. Supporting sustainability integration
Consultation
Teaching and learning resources
Staff training workshops
Student career opportunities
Information technology
Dissemination

20. Project workshop Tourism academics & practitioners to:
explore skills, capabilities & expectations of:
Sustainability-Competent Graduate (SCG)
intellectual - personal - practical
explore possibilities for on-going dialogue