1. proprietary & confidential 1 The Future of Search JJ Hollowell CIO, icrossing, Inc. Spring 2005

2. proprietary & confidential 2 A Search Evolution There is a Clear Evolution of Search Behavior and Search Engines.

3. proprietary & confidential 3 Prehistory ► Early Focus was on Information Retrieval > 1990: Archie, developed at McGill University (Montreal) > 1991: Gopher system > 1991: WAIS > 1991: www ► Then Came Commercialization > Yahoo!

4. proprietary & confidential 4 A9 Overture changes name to Yahoo! Search Marketing Services AskJeeves acquires Excite, iwon, My Way Yahoo! drops Google results for Inktomi; Paid Inclusion; Local Inktomi, HotBot, Ask Jeeves, LookSmart GoTo MSN Beta Yahoo!, Lycos, Webcrawler, InfoSeek Google, Direct Hit, ODP FAST/AllTheWeb Google Adwords Teoma GoTo changes name to Overture Google News Google Adsense; Toolbar Google local; Gmail; Image ads, IPO MSN Launches Paid Ads AltaVista, Northern Light, Deja, Excite Yahoo! IPO Evolution of an Industry 199519961997199819992000200120022004200319942005 ProductsLocalVortalsMultimedia

5. proprietary & confidential 5 The Present ► Google: All Are Consumer Focused > Web search > Images > Groups > News > Froogle > Local ► Google Scholar > Scholarly literature search > Working to use openURL standards > Still in beta ► A9 > Booksearch > Local ► Yahoo: Very Consumer Focused > Web > Images > Video > Directory > Local > News > Products ► MSN > Web > News > Images > Music > Encarta

6. proprietary & confidential 6 The Future ► Local Search > Regional, international ► Vertical Search > IT.com > Travel > Book search ► Multimedia Search > If the goal is to index everything, how do we find it? ► Are Newsgroups and Encyclopedia Searches Enough? ► The Invisible Web > What are the engines doing regarding new search devices? > Do we need wireless access to research information?

7. proprietary & confidential 7 Q&A