1. Lesson 8.5 – Pricing Sponsorships Copyright © 2014 by Sports Career Consulting, LLC

2. Inventory defines exactly what assets an event or property has available to sell Pricing Sponsorships The first step to the sponsorship sales process is defining inventory LESSON 8.5 Sponsorship & Endorsements Copyright © 2014 by Sports Career Consulting, LLC

3. Inventory sheet Outlines each specific piece of inventory available for sale Pricing Sponsorships Inventory could include many sponsorship elements, including advertisements in a program, on-site signage or broadcast opportunities LESSON 8.5 Sponsorship & Endorsements Copyright © 2014 by Sports Career Consulting, LLC

4. ** Sample Inventory Sheet ** Limitless Opportunities Game Situation Sponsorships Interactive Fan Participation Contest at the Event Kiosks for Information and Distribution of Wares or Services Pre-Game, Post-Game, Half-time Sponsor Player Appearances/Cheerleader Appearances In-store Promotions Traffic Driving Autograph Cards Ball Boys Chalk Talk Cheerleader Calendar & Posters Coaches ApparelFlag Football Game Honorary Captains Tailgating Players Tunnel Player Intros MVP/IRONMAN of the game & season Fan of the Game TV/Radio Broadcast Web Opportunities Full Page/Section Sponsorship Animated Banner Advertising Static Banner Advertising Page Element Sponsorship Logo Based Link Text Link Other Opportunities Electronic Messages Game Day Program Uniform Patches Helmet Labeling Media Guide and Game Notes Cheerleader Sponsorship Mascot Sponsorship Team Logo on Promotional Items Player, Mascot and Cheerleader Appearances Rules of the Game Staff Shirts Signage Opportunities Dasher boards Turf Squares/On-Field Logos Back of End zone Riptide pre-game & post-game parties Banners Down Markers 25-Second Clock Bench Area Inflatable blimps For more information on how your business can team up with the Riptide, contact us at 619-224-4171 LESSON 8.5 Sponsorship & Endorsements Copyright © 2014 by Sports Career Consulting, LLC

5. Pricing Sponsorships LESSON 8.5 Sponsorship & Endorsements Copyright © 2014 by Sports Career Consulting, LLC TaylorMade-adidas Golf Co. designed an 80 foot replica of its new driver (golf club) and attached it to the foul pole at Petco Park to increase visibility at San Diego Padres games. The nine-story tall structure was part of a three-year marketing agreement between the golf gear maker and the ball club where the goal is to drive home the message that the launch of its R11 driver was "larger than life," TaylorMade chief executive Mark King said in a statement.

6. The rate card is a printed list of sponsorship fees charged by a sports or entertainment property for association rights Pricing Sponsorships It is essentially an inventory sheet with associated values LESSON 8.5 Sponsorship & Endorsements Copyright © 2014 by Sports Career Consulting, LLC

7. Pricing Sponsorships  Price should be based on value, not on budgets or needs  Rights & benefits included in the package  Value should be placed only on those elements that can be successfully fulfilled  Cost / Benefit ratios Sponsorship Pricing Considerations LESSON 8.5 Sponsorship & Endorsements Copyright © 2014 by Sports Career Consulting, LLC

8. Pricing Sponsorships Sponsorship Pricing Considerations LESSON 8.5 Sponsorship & Endorsements Copyright © 2014 by Sports Career Consulting, LLC In 2014, the International Olympic Committee set a new price point for their top tier (most expensive) sponsorships, nearly doubling the cost of four-year global sponsorships from $100 million to $200 million (Olympic sponsorships typically run for a minimum of four years).

9. Blank Slide Available for Teacher Edits LESSON 8.5 Sponsorship & Endorsements Copyright © 2014 by Sports Career Consulting, LLC

10. Sponsorship & Endorsements 1) Describe sponsorship inventory Inventory defines exactly what assets an event or property has available to sell. Defining inventory is the first step to the sponsorship sales process. An inventory sheet outlines each specific piece of inventory available for sale. Inventory could include many sponsorship elements, such as advertisements in game programs, on-site signage or broadcast opportunities. Copyright © 2014 by Sports Career Consulting, LLC LESSON 8.5 REVIEW (ANSWERS)