2. Marketing Best Practices for Farmers & Farmers’ Markets

3. What is in it for You?

4. Best Practices How do customers select their farmers?

5. Best Practices Why some vendors do better?

6. Best Practices What is Market management role?

7. What is market management’s role? Best Practices

8. How do customers select farmers?

9. Presentation

10. Communication/Interaction

11. Sampling

12. Catchy, well placed signage

13. Formulate a unique identity - distinct from your neighbor Creating Catchy Signage

14. Develop market goals –3 years

15. Determine your message

16. What each customer needs to know about you AND your products

17. Catchy Signage

18. Why do some vendors do better than their equals?

19. Presentation

20. Clearly displayed prices

22. Inviting Set up – toward people, not an enclave of you

23. Communication 1. Actively engaging people

24. Communication 2. Our products are an extension of who we are 1. Actively engaging people

25. Communication 2. Our products are an extension of who we are 1. Actively engaging people

26. Communication 3. Give people an opportunity to connect 2. Our products are an extension of who we are 1. Actively engaging people

27. Communication 3. Give people an opportunity to connect 2. Our products are an extension of who we are 4. Think of new ways to eat veggies, fruits recipes; suggestions 1. Actively engaging people

28. Educate Each time you interact

29. Educate Each time you interact About your approach

30. Educate Each time you interact About your approach Your philosophy on growing

31. Educate Each time you interact About your approach Your philosophy on growing Share photos of your farm, animals, pasture, trees on a photo board; keep fresh looking

32. Retail Front Decide your layout & product presentation Clearly printed and large banners Farm name & logo displayed Clean, Maintained Canopies A-Frame signs for front of canopy

33. What Role Does Social Media Play?

34. Post updates of farm / art status and progress pictures

35. Announce products coming to market and at market; post pictures

36. Consider a video tour

37. Ask for the SALE!

38. What role does Market management play?

39. Catchy, well placed signage

40. Create a celebratory atmosphere

41. Inviting Set up – outward to people, sharing information

42. Accept WIC dollars & SNAP

43. Social Media Plays a Role

44. Social Media Follow us: on Facebook @Milk Lady Farmers Markets website milkladymarkets.org Twitter @Milk Lady markets

45. Kids Activities

46. Music & Demos at the Market

47. Young Entrepreneurs Program CJ’s Organic LemonadeHenry’s Wreaths