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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Sue Goodwin George Drumbor Blowing Your Own Horn: Advertising and Public Relations for the Local Church
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes National TV Posters Banners Signage Local Church Church: Location Invitation Advertising Synergy
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes EditorialAdvertising Editors/reporters control message and timing, based on “news” value. “Free.” Advertisers control message and timing. Cost based on expected audience size/demographics. News Media
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Categories of advertising media: TelevisionRadio MagazineBillboard NEWSPAPER NEWSPAPERTransit Directory/Yellow PagesEt cetera MEDIA KIT – RATE CARD Selecting Advertising Media
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Hard Copy – from single sheet to elaborate presentation folder. On line – often PDF. Sales Representative – your local contact Audience Reached – demographics Costs Mechanical Specs MEDIA KIT – RATE CARD
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Classifieds
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Where is the church? Where do likely new members live? Maps
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Quoted in column-inches (1 col. wide x 1 inch deep), per insertion. Frequency discounts: How often do you intend to run ads? (Short rating.) Are there special rates for churches? Position premium (v. ROP). Rates
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Column widths: Column widths:One col.Two col. Star-Ledger1.833”3.792” Times, Trenton1.825”3.750” Asbury Park Press1.830”3.790” Ocean Cty Observer1.830”3.790” NJ Newsppr Netna3.792” Mechanical Specs
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Camera Ready or Pub Prepared God is Still Speaking – Synergy: relate to national and other regional messages; reinforce. What is special about your church? (O&A?) How to find your church? How to contact? When are services? Welcome! Invite action!!! Samples and tools are for camera ready ads. All newspapers will prepare for you; may incur extra cost; may lose control over details. Message
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes GiSS message and graphics. Local newspapers. Welcome and Invite! 2 column by 3 inches deep, black/white. Run ad during Holy Week. Case Study – UCC of Toms River
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes One insertion in Observer/daily paper. One insertion in each of two editions of Reporter, the weekly free paper to all homes in zone. Demographic/Insertion Plan
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Communicate: By phone. In person. In writing! In writing! Once a relationship is established, you may choose to be more informal. Remember: you are creating a binding contract, so be certain that every thing is clearly understood by all. Insertion Order
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Ad for Jersey Pride Week program. ¼ Page. GiSS Message. Church is not O&A, but text from TV ad resonates with any disaffected community. Case Study – #2
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Case Study – #3 – Spot Color
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes http://www. stillspeaking.com/resources/ Also: http://www. ucc.org/aboutus/ucclogo.htm UCC Identity Kit, Version 1.0 ©2002 God is Still Speaking, Identity Kit Version 2.01 New Jersey Association Local Church Advertising Tools, October 16, 2004 GRAPHICS TOOLS – TEMPLATES
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes http://www.ucc.org/aboutus/ucclogo.htm Traditional Logo: Download the “Windows TIFF” format. A self-extracting “.exe” file. UCC Logos
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Stacked Logo: http://www.ucc.org/aboutus/ucclogo.htm OR http://www.stillspeaking.com/resources/logo.htm UCC Logos - Stacked
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes http://www.ucc.org/aboutus/ucclogo.htm OR http://www.stillspeaking.com/resources/logo.htm THE COMMA
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Serif Type Serif Type – Garamond is the standard. Sans Serif Type Sans Serif Type – The standard is Helvetica, however it is not available on most home computers. Use Arial instead. Colors Colors – Color is not normally going to be used in newspaper ads. The specs, however, are: TYPE AND COLORS
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Available now on CD-ROM Available 10/19/04 on NJA website (www. njassociation.org). Three logo applications, in two different formats. Three sample ad formats (two in M/S Word; one in Publisher). NJA Tools and Templates
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes UCC logos (both) reversed (white on black bar), including web addresses. Two columns wide (3.790 inches). TIFF format: UCC Ad Base.tif Bitmap format: UCC Ad Base.bmp Logo Bar (complete)
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes UCC stacked logo reversed (white on black bar), including web addresses. Two columns wide (3.790 inches). TIFF format: UCC Ad Base-2.tif Bitmap format: UCC Ad Base-2.bmp Logo Bar (stacked)
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Comma (with drop shadow) and ‘God is Still Speaking,’ (in Garamond). TIFF format: CommaGiSS.tif Bitmap format: CommaGiSS.bmp Comma/GiSS
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Template saved as an M/S Word document. Two columns wide x four inches deep (3.790” x 4.0”) Only Comma/GiSS and complete logo bar. File: DemoAd-1.doc Advertisement Template #1
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Template saved as an M/S Word document. Two columns wide x four inches deep (3.790” x 4.0”) All of 1 st template, plus sample text. File: DemoAd-2.doc Advertisement Template #2
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Template saved as an M/S Publisher document. Two columns wide x four inches deep (3.790” x 4.0”) Alternate logo bar, Comma/GiSS and sample text. File: DemoAd-3.pub Advertisement Template #3
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Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Questions, after today – call or email: George A. Drumbor (732) 557-0169 gdrumbor@comcast.net Follow up
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