1. Employability at Bradford Ron Harle Head of Career Development Services Director of Support, Progression and Employability

2. Myths and Realities 2 nd in UK for Employability (Times 2005*). No1 in North of England for Employment. No 1 in Yorkshire for Employment. 10 th in UK for Professional Employment (Sun. Times Good University Guide 2010) Arent we great? Well not exactly! (19 th ) Goal: Making Knowledge Work a reality.

3. Factors on our side High Proportion of Health Professional courses Proportion of courses with sandwich opportunities Strong in niche areas Record of public sector recruitment Vocational orientation/few general arts degrees Embedded CPD/prof. development modules Individual services focused on client needs

4. Additional Factors Relatively high proportion of students from lower income backgrounds Consequent high levels of part time employment Imperative to find work quickly after graduating Continuance of same work (expanding hours) Good range of employability enhancing options Realism, flexibility, attainable aspirations

5. Challenging Issues Strengths mask problem areas (courses) Bradford Tether(cultural/apathy) Limited higher level jobs in district Relative levels of academic entry profiles Limited aspirations of some students Have to fight hard to win employers Expected downturn in public sector

6. Annual First Destinations Survey (DLHE) 2008 20092010 (Provisional) 92% success 89% success90.5% success (Emp/F.Study) (Emp/F.Study)(Emp/F.Study) 7% Seeking 10.5% Seeking9.5% Seeking (97 grads) (126 grads)(110 grads) Best year in last decade 94.5% success, 5.3% seeking

7. Graduate/Graduate Track Employment 200389% 200880% 200977% 2010???

8. Health Professional Courses 36% of total output 51% of all jobs gained 64% of all graduate/graduate track jobs All other courses 64% of total output 49% of all jobs gained 36% of all graduate/graduate track jobs

9. Differences (2009) Males: 11.3% unemployed, 40% of all grad/grad track jobs Females: 6.8% unemployed, 60% of all grad/grad track jobs No significant differences in rates of employment with ethnicity BUT the Bradford Tether has a very significant impact Locally based more likely under/unemployed

10. Graduate level employment in Yorkshire 2008 2009 National64%National61% Yorks Univs66%Yorks Univs61% Bradford74%Bradford71% So a glimmer of hope, but a big danger!

11. The Big Issues for us How do we equip students better to get graduate level jobs? How do we encourage students to make the most of their learning opportunities? How do we encourage students to widen their horizons? How do we help them to let go of Bradford?

12. Milestones 2003: Bradford Graduate Profile (blocked); Employability embedded in L & T Strategy (lip service). 2007: Action Plan on Employability (limited success); 3 Stage Employability Model (adopted); Traffic Light Analysis (core evidence); Employability Coaches (3 yrs). 2010: Employability Statement; Consultation on new employability policy with strong support (woken up). 2011: Accredited Work Based Learning (all programmes); Development of new Employability Strategy; Ongoing: a real challenge to realise the vision.

13. Key to new impetus Statistical Evidence/Metrics (Traffic Light) Recession bringing rapid deterioration New Deans/Associate Deans (L & T) Competition from other Institutions New funding systems for HE Regular papers/analysis of data Innovation eg YoYo/Challenge Yourself/Mentors Head of Service not afraid to be direct!