1. Dynamic Web Content

2. Static Web Sites Same All the Time Changes When WebMaster Updates It Seen it Once, Seen All There Is Seldom Visited

3. Dynamic? 1. a. Of or relating to energy or to objects in motion.b.Of or relating to the study of dynamics. 2.Characterized by continuous change, activity, or progress: a dynamic market. 3.Marked by intensity and vigor; forceful. See Synonyms at active 4.Of or relating to variation of intensity, as in musical sound.

4. Dynamic Content Easily Updated By Owner –Content Management –Blog Updated by Others –Forums –Wikis –News Feeds From Waterfalls of North Georgia by Jack Anthony Fluid Content

5. Why Dynamic Content Easily or Automatically Updates Site Content Always Something New and Hopefully Interesting Encourages People to Return Drives Web Traffic

6. Typical Static Site Design Program Design Program Browser http ftp WebmasterEnd-User Webserver

7. Typical Dynamic Site Browser Database Design Program Design Program Graphic Designer End UserContent Master Webserver CM Program

8. Content Management Allows Webmaster to Add/Edit/Delete Website Content via Web Interface Keeps Overall Graphic Look Set By Graphic Designer Dynamically Generates Web Pages for End User Reflecting Current Content

9. Simple Example Web Master Enters Events into CM Calendar Months in Advance User Views “Upcoming Events” Web Page CM Program Calculates Which Events are In Future End User Sees Future Events, Not Past Ones

10. CMS Applications Blog Chat Classifieds Contact Management Database Reports Discussion/Forum Document Management Events Calendar

11. More CMS Applications FAQ Management Graphs & Charts Groupware Help Desk/Bug Reporting Job Postings Link Management Mail Form My Page/Dashboard

12. More CMS Applications Photo Gallery Polls Site Map Surveys Syndicated Content User Contributed Articles

13. Content Management Mamboserver.com Plone.org Postnuke.com Joomla! Artiloo Drupal

14. Blogs On-Line Diaries and Journals

15. Blog Short for “Web Log” Usually Thoughts of One Person Usually In Chronological Order Most Recent First Find them at blogsearch.google.com Terms at: http://www.quickonlinetips.com/archives/2006/06/the-giant- blogging-terms-glossary/

16. Blog Features Single/Multiple Users Response or Comments on Posts Easy Linking to Posts via permalink Joining Comments of other Blogs via Trackback and Pingback Syndication Via RSS

17. WordPress Wordpress.org PHP and MySQL Easy Installation Lots of Plugins Single-Blog

18. Forums Building Community

19. Forums Similar to old “Bulletin Board” Systems Group of Users Commenting on a Common Topic Often Used for Community-Based Tech Support

20. Example Forums woot.com/Forums flyertalk.com opentravelinfo.com/forum fordors.com/forums tripforums.com cruisingtalk.com

21. Forum Software Features Threaded Discussion: Follows a topic User-Selectable Visual Theme Ability to Attach Image to a Post Calendar Multi-Language Administrative Options

22. Control Consideration Location/Event Forum? Chamber or Members-Only? Be Prepared for Good and Bad Policy for Unflattering Posts? Hint: Monitor and Promptly Resolve

23. Free Products Phorum phpBB Web Wiz Forum miniBB Vanilla

24. Wikis Collaborative Sites

25. Wiki Hawaiian for “fast” or “quick” Collaborative Software Shared Web Page Pages Easily Created and Edited Example: wikipedia.org >1,775,000 English Articles

26. Wiki Uses Community Publishing Project Communication Internal Shared Discussion Policy and Procedures Documentation

27. Common Wiki Features Easily Editable Pages Automatically Creates New Pages As Needed Simplified Markup of Text Version Control to Revert to Previous Versions Attaching Files to Pages

28. Popular Wiki Engines MoinMoin MediaWiki PhpWiki OddMuseWiki UseModWiki TwikiClone TikiWiki PmWiki

29. RSS Syndicating Pure Content

30. Pure Play All Content, no Graphics Add Graphics to Exactly Match Existing Site Total Separation of Content and Presentation Just the facts, m’am

31. News Feeds Major News Services –BBC News Web Sites –Slashdot Blogs Weather Services

32. RSS 2.0 Web Content Syndication Format Really Simple Syndication Dialect of XML http://blogs.law.harvard.edu/tech/rss

33. RSS Format

34. RSS Use: Podcasts Podcasts Use RSS 2.0 Apple’s iTunes Music Store Extended RSS 2.0 Many, Many Podcasts Available Podcatcher Software Downloads New Episodes When Available

35. More RSS CM Systems Can Generate RSS Blogs Forums Can Generate Traffic Back to Originating Website

36. Conclusion Dynamic Content Makes Sites More Interesting and Up-To-Date Encourages Return Visitors May Allow Interaction Among Users Most Popular Sites Are Dynamic Doesn’t Have to Cost a Lot of $$