2. drinking Soup in mugs, Vono soup 2009065026 Hyeongyeong Park 2009065013 Sehee ChO

3. Contents Ⅰ Introduction Vono's strengths Vono's sales Vono's awareness The Korea Consumer's opinion Vono's STP strategy Vono's CF Ⅱ Body space advertising TV advertising Ⅲ Conclusion Benefits

4. Introduction, Vono Is

5. Vono's strengths Introduction 1) Easily drink in mugs 2) 15 seconds in hot water! 3) A nutrient-filled meals

6. Vono's sales 1) 2007 : Yen depreciation  Increase in sales of Vono Soup 2) 2010 : The leader in instant soups 3) 2011 : Nuclear accident in Japan  Weighted anxiety about Japanese food Introduction

7. Vono's awareness A : Have you heard about Bono soup? Introduction

8. Vono's awareness B : No, I didn’t know. A : I didn’t know because of lack of interest. Introduction

9. C : I frequent eat the soup that my mom cooked for me. She seems to know about Vono’s soup B : I knew the first time that Vono specializes in soup Introduction Vono's awareness

10. Despite the industry leader in instant soups, But This is true that a lack of consumer awareness in South Korea Introduction Vono's awareness

11. The Korea Consumer's opinion Soup < cereals, bread Insufficient amount Instant foods: a big obstacles to Korea Interference in the diet Introduction

12. Vono's STP strategy S (Segment) : soup market segmentation depending on the purpose T (Targeting) : Working women and families P (Positioning) : Simple to drink and nutritious soup Introduction

13. Vono's CF Introduction

14. Vono's CF

15. Introduction Vono's CF

16. Introduction Vono's CF

17. Body, Advertising

18. space advertising body #1 Surroundings of Schools#2 Surroundings of Companies

19. TV advertising body

20. TV advertising draft proposal body

21. Conclusion, Benefits

22. conclusion Benefits Brand and Product awareness rising Increase in sales Formation of long-term customer

23. Benefits Increase in sales conclusion

24. VONO Soup IS meal substitution food VONO IS Specializes in Soup Benefits Brand and Product awareness rising conclusion

25. 1st AD : The situations with product second AD : product nutrition claims  Through two ads, we will create long-term customer Benefits Formation of long-term customer conclusion