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Copyright 2003 Global Insight, Inc. Telecommunications Industry Teleconference Technology and Substitution: The End of Boundaries in Telecommunications October 30, 2003 11:00 a.m. – 12:00 noon
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Copyright 2003 Global Insight, Inc. October 30, 2003 2 Overview of Global Insight Global Insight provides the most comprehensive economic and financial data and forecast coverage of countries, regions, and industries available from any source. Our economic data, models, analyses, and forecast services help 3,000 organizations worldwide develop business strategies, control for business risks, and make key decisions. Our custom consulting services leverage a wealth of business, financial, and economic information to analyze real-world problems and provide custom solutions to our clients.
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Copyright 2003 Global Insight, Inc. October 30, 2003 3 A systematic, comprehensive, and consistent approach provides economic, industry, and market insights. Market Data Solutions Research and Analysis Information, Answers, Success
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Copyright 2003 Global Insight, Inc. October 30, 2003 4 Unique Telecom and IT Modeling Framework Hardware Information Technology Computers Networks Communications SoftwareServices Packaged Custom In-House Computer Information Communications Linkages are built in throughout the model.
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Copyright 2003 Global Insight, Inc. October 30, 2003 5 Today’s Presentation Topic: Competition and substitution among telecom technologies in the United States Participants: Mike Raimondi, Executive Managing Director, Global Insight’s IT/Telecom Consulting practice Chris Swann, PhD, Economist, Global Insight Paul Rappoport, PhD, Economist and Associate Professor of Economics, Temple University Mark Lowenstein, Managing Director, Mobile Ecosystem
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Copyright 2003 Global Insight, Inc. Traditional Wireline Services Chris Swann
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Copyright 2003 Global Insight, Inc. October 30, 2003 7 Questions/Issues – Moving Beyond Stovepipes How will competition affect ILEC-CLEC shares? What is the impact of wireless substitution on wireline access? What is the impact of broadband on local wireline markets? How will price movements in DSL affect penetration? Cable modem share? How will demographic changes affect wireless and broadband development?
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Copyright 2003 Global Insight, Inc. October 30, 2003 8 Overview What do we mean by substitution? Usage substitution between communications alternatives Competition and access substitution Why is it relevant? Changes within markets are linked across markets Disruption to market positions How does this project address it and do we have any preliminary results?
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Copyright 2003 Global Insight, Inc. October 30, 2003 9 What Do We Mean by Substitution? Wireline to wireless Shifting usage to mobile wireless Shifting access to mobile wireless Wireless to wireless Voice usage to data (e.g., SMS) usage Wireline to wireline Voice to data (e.g., e-mail and IM) Secondary lines to broadband/WLAN Switched to special access and IP
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Copyright 2003 Global Insight, Inc. October 30, 2003 10 Relevance to the Communications Industry Traditional boundaries of wireline markets eroded Technology and cost economies Deregulation and entry Value of mobility and wireless competition Intense competition Expanded coverage and reduced prices Portfolio of communications options Voice communications Data communications
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Copyright 2003 Global Insight, Inc. October 30, 2003 11 Relevance to the Communications Industry Loop competition and implications for revenue and facilities planning Reductions in total access lines – structural change not just cyclical change Switching from additional lines for voice and dial-up to wireless and high-speed service
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Copyright 2003 Global Insight, Inc. October 30, 2003 12 Local Exchange Competition
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Copyright 2003 Global Insight, Inc. October 30, 2003 13 Where Are the Lines Going?
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Copyright 2003 Global Insight, Inc. October 30, 2003 14 Trends in Total Communications Access
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Copyright 2003 Global Insight, Inc. October 30, 2003 15 Revenue Shares in Communications Markets
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Copyright 2003 Global Insight, Inc. October 30, 2003 16 Think: System WIRELINE Relative prices and loop competition, age – income demographics Density, technology Wireless impact, broadband impact …. WIRELESS Relative prices, age – income demographics Density, technology Voice/data usage BROADBAND Relative prices, availability, employment Density, technology
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Copyright 2003 Global Insight, Inc. October 30, 2003 17 Linking Changes Across Markets ILEC-CLEC Wireless Voice/Data DSL/CABLE TOTAL COMMUNICATIONS Wireline Wireless Broadband
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Copyright 2003 Global Insight, Inc. October 30, 2003 18 What Do We Mean By Substitution? Wireline Primary lines (ILEC) Additional lines (ILEC) Wireline Primary lines (CLEC) Wireless Subscribers Usage substitution Broadband DSL Cable modem Usage substitution
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Copyright 2003 Global Insight, Inc. October 30, 2003 19 What Do We Mean By Substitution? Preliminary Results Wireline –Primary lines (ILEC) –Additional lines (ILEC) Wireline Every 10 new CLEC lines reduce ILEC lines by 6 Wireless 5% of total lines result exclusively in wireless Broadband Every 10 new DSL lines results in 12 ILEC lines lost Every 10 new cable modems results in 7 ILEC lines lost
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Copyright 2003 Global Insight, Inc. Broadband: Stimulating Growth and Its Impact on Traditional Telephony Paul Rappoport
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Copyright 2003 Global Insight, Inc. October 30, 2003 21 Simulating the Impact(s) of Broadband Growth rate? Role of regulation? Broadband packaging Role of new technologies and applications How do these factors impact residential access line demand?
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Copyright 2003 Global Insight, Inc. Broadband Growth From New Applications?
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Copyright 2003 Global Insight, Inc. October 30, 2003 23 Consider the Demand for New Applications Is VOIP the “killer application”? Will “entertainment” drive new demand? –VOIP –Digital TV and music –New applications and technologies What is the role of price?
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Copyright 2003 Global Insight, Inc. October 30, 2003 24 Knowledge of and Interest in VOIP (Voice over IP)
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Copyright 2003 Global Insight, Inc. October 30, 2003 25 Broadband for Access Line Substitution Is Real
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Copyright 2003 Global Insight, Inc. Price
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Copyright 2003 Global Insight, Inc. October 30, 2003 27 Preliminary Findings: Demand for Cable Modem Service
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Copyright 2003 Global Insight, Inc. October 30, 2003 28 Price If price of broadband access drops to $25: 50% of Internet households would be broadband subscribers This switch would occur even if there were no new applications Switch occurs even if intellectual property rights are not solved
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Copyright 2003 Global Insight, Inc. October 30, 2003 29 Potential Market Size There are approximately 54 million Internet households There are approximately 16 million broadband households (~30% of all Internet) If price drops to $25, the number of broadband households increases to 27 million (~50% of all Internet)
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Copyright 2003 Global Insight, Inc. October 30, 2003 30 Implications In the short run, the largest impetus for growth in broadband will come from reducing prices This growth would be at the expense of second lines DSL and cable modems are substitutes. The choice of type of broadband access is and will continue to be critical to ILEC performance To be sure, there are other avenues of growth (new adoption), such as from household formation, better content, new services, etc. But these will play a secondary role to changes in price
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Copyright 2003 Global Insight, Inc. October 30, 2003 31 Factors that Could Negatively Affect Growth Imposition of taxes on Internet transactions Spam Viruses Identity theft Regulation and regulatory uncertainty
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Copyright 2003 Global Insight, Inc. Impact on Wireless Mark Lowenstein
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Copyright 2003 Global Insight, Inc. October 30, 2003 33 020406080100 3 or more 4 or more 5 or more 6 or more 7 or more # of Competitors % of Population Covered Most competitive segment of telecom Network investment remains high Price erosion has stabilized Intense Competition, Rapid Usage Growth Pricing Competition Monthly MOU 0 100 200 300 400 500 600 2000200120022003 Avg MOU/Mo. Usage
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Copyright 2003 Global Insight, Inc. October 30, 2003 34 Changing Wireless Industry: New Elements Landline displacement is largest growth opportunity for wireless carriers. $77B Mobile 11¢ /min Landline 5¢ /min $250B 1. Share of Overall Voice Minutes Pie Maturing sub and rev. growth, but high cost structure Substitution a new reality 2. “Battle for the Building” New in-building strategies for both consumers and business customers Changes thinking about capex, equipment, and enhanced services 3. Accelerated Switch/Replacement Cycle $- $100 $200 $300 $400 $500 $600 $700 $800 $900 $1,000 1993199419951996 1997 19981999200020012002 Cumulative Capex/Total Subs Capex/Sub
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Copyright 2003 Global Insight, Inc. October 30, 2003 35 Relationship Between Price and Usage During 2003, the number of wireless subscribers exceeded the number of fixed access lines In developed economies, substitution and wireless data are becoming the growth engines for wireless There are important differences between the premiums for wireless-wireline and voice versus data that influence substitution 0 50 100 150 200 250 300 350 400 450 500 USA Canada UK Germany Italy France Finland Japan South Korea Australia Monthly MOU $- $0.05 $0.10 $0.15 $0.20 $0.25 $0.30 $0.35 Carrier Revenue per Minute
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Copyright 2003 Global Insight, Inc. October 30, 2003 36 Product and Service Evolution to Address Substitution Network solutions -Increase coverage and capacity Equipment solutions -Handoff to LL network In-building solutions -Bluetooth/VoWLAN Bundling
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Copyright 2003 Global Insight, Inc. October 30, 2003 37 Implications of Wireless Substitution Landline service proposition and priorities Capital expenditure Economics Spectrum Industry structure Regulation
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Copyright 2003 Global Insight, Inc. October 30, 2003 38 Barriers to Substitution High quality, low price of landline Coverage, by far the #1 Pricing Issue of person, not location specificity Battery life Data capabilities
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Copyright 2003 Global Insight, Inc. Technology and Substitution: The End of Boundaries in Telecommunications A Multi-Client Study
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Copyright 2003 Global Insight, Inc. October 30, 2003 40 Study Overview The rapid adoption of high-speed cable access and DSL services, and the replacement of traditional telephones with mobile service, has caused the demand for landlines to plummet. As a result, we are in the midst of the most significant change in communications since the introduction of services more than 100 years ago. Technology and Substitution: The End of Boundaries in Telecommunications, a new multi-client study from Global Insight, takes an in-depth look at the issues of technology and wireless substitution. Written by a team of leading telecommunications experts, Global Insight provides a comprehensive review of the industry, including a detailed discussion of the economics, regulatory issues, and technological trends.
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Copyright 2003 Global Insight, Inc. October 30, 2003 41 Objectives and Focus of the Study User-friendly model for forecasting and simulation Access substitution, usage shifting, and market outcomes Identify key drivers of demand Total market, consumer and business markets National and state coverage – drive to MSA
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Copyright 2003 Global Insight, Inc. October 30, 2003 42 Deliverables Indicators Switched lines: total, consumer, business Wireless subscribers DSL/Cable modem Expenditures by market Usage shifting Geographic Coverage National State MSA Telecom Drivers Access line prices Wireless prices DSL and cable modem prices Technology changes Market Drivers Population demographics Location density Economic conditions
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Copyright 2003 Global Insight, Inc. October 30, 2003 43 Deliverables – Market Simulator User-friendly interface for forecasting and simulation on wireline/wireless access Price changes Demographic changes Technology changes Scenario planning Financial planning Operations and cost planning Competitive analysis
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Copyright 2003 Global Insight, Inc. October 30, 2003 44 Market Simulator Allow user to adjust assumptions Age/Income demographics Access mode price View effects of changes to access line shares View effect on usage rates for wireless – both voice and data View usage and penetration for voice over IP (VOIP)
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Copyright 2003 Global Insight, Inc. October 30, 2003 45 User-Friendly Simulator for Telecom Industry
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Copyright 2003 Global Insight, Inc. October 30, 2003 46 Future Major Enhancements Impact of demand on network capacity and cost Implication of wireline to wireless usage change on network capacity Implication of shifting usage from switched to IP networks Impact of demand and cost change on industry organization Winners and losers
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Copyright 2003 Global Insight, Inc. October 30, 2003 47 Contacts If you have any questions regarding this presentation or our multi-client study Technology and Substitution, please contact: Mike Raimondi 1-781-301-9124 mike.raimondi@globalinsight.com mike.raimondi@globalinsight.com More information about this study can also be found at: www.globalinsight.com/substitution www.globalinsight.com/substitution
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