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Published byJewel Preston Modified over 9 years ago
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Introduction to Mass Media HISTORY INDUSTRY CONTROVERSY
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Chapter Outline Media Literacy Basic Terms History Industry Controversies Video MEDIA IN A CHANGING WORLD
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Media Literacy: Ability to understand & make productive use of the media in one’s life. ▪ Understanding the effect media can have on you & the society around you. ▪ The difference between being victimized & being in control of media’s influence. Time to Think ▪ How can media victimize some one who is not media literate?
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Career Preparation ▪ Learn how to use media. ▪ Study careers in the media ▪ Research behind-the-scenes employment ▪ Film production, book editing, ▪ Advertising, web site creation, etc Non-media careers may have a media component. Media Literacy
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Communication Communication has many meanings, ▪ Used mainly to refer to interaction between animals & machines as well as people. Messages might be ▪ Entertainment, information, or persuasion ▪ They might be verbal or visual, intentional or unintentional.
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Communication Interpersonal communication ▪ Includes the study of intrapersonal communication Feedback: Noise: ▪ What are examples of each of these
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Mediated Communication ▪ Messages sent through a medium rather than face-to-face. Print media Broadcast media
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Basic Terms Mediated Communication Digital media Entertainment media
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Mass Communication ▪ Mediated messages transmitted to large, usually widespread audiences. ▪ Potential for far greater impact than interpersonal communication. ▪ Which form of mass media do you think can reach the most people the fastest? How/Why?
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Gatekeepers ▪ Determine what messages will be delivered, ▪ How they will be constructed ▪ When they will be delivered Sponsors, editors, producers, reporters, and media executives are gatekeepers ▪ Give me a specific example of a gatekeeper
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Converging Communication Media Convergence ▪ Convergence technologies ▪ Convergence of industries ▪ Mergers that allow companies to combine their media technologies Such as a cable TV company acquiring Internet and telephone divisions. ▪ Media mergers that was HUGE?
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Converging Communication Media How many different things can you do with this device?
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Technology and Change: The Telegraph New media technology has changed society at many points in history. Telegraph ▪ Introduced in 1844 by Samuel Morse ▪ Why was this significant, What did it do?
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Where is the sign up sheet for current events? I need that back now If you haven’t signed it you can do so after class
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American Media Products Dominate the Global Scene Freedom of expression in the U.S. American notion of freedom is embraced internationally. Many critics consider U.S. media freedom a mixed blessing ▪ Freedom of speech ▪ vs ▪ Ex. Children are exposed to violence and pornography
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Cultural imperialism. ▪ Western culture & influences imposed on local culture ▪ Impact on dress, behavior, tradition, beliefs, etc U.S. ideas and customs ▪ Often disliked by other countries & seen as propaganda weapon.
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Foreign Media in the U.S. Foreign companies have own a lot of U.S. media. French, Italian and Chinese films, ▪ Often of exceptional quality and inspire American directors. British ▪ Pop groups & television have been influential in the U.S. What are some well known foreign owned media
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Cross merchandizing or cross promotion ▪ Another form of synergy. Movie studios buy publishing houses ▪ To sell their stories in both movie and print form. Name as many products as you can for these brands
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Media companies/industries often go together ▪ Television networks ▪ Purchase programming from movie studios. ▪ Radio stations ▪ Dependent upon recorded music.
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Global competition favors larger companies Most movies, books, records, etc l ose money. Most new magazines fail within a year or two. New products have to be developed constantly. When a product make money ▪ Corporations exploit it in as many markets as possible.
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Media and governments around the world Media is owned & operated by some governments Many countries ▪ Have a government owned or controlled media system. The U.S. has a mixed model ▪ Where most media is privately owned ▪ But regulated by the government. What are pros/cons of ▪ Govt. owned vs Private owned?
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Media and the audience ▪ Content developers might have a particular message in mind but audience decides what the final meaning is. All media products survive by audience preference ▪ Do you believe this? Why/Why Not Audience acceptance establishes new technology. Audiences wield power as consumer groups. ▪ How do they wield power?
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Impact issues ▪ How the media affect society & individuals within society. Legal issues ▪ Media practices that are governed by law ▪ Such as libel, invasion of privacy, and antitrust actions Ethical issues ▪ Ideas of whether certain media practices ▪ Are right or wrong from a moral point of view.
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