1. A scan of the internal and external environment of a farm
SWOT analysis
A scan of the internal and external environment of a farm

2. SWOT Internal factors External factors Strengths (S) Weaknesses (W)
Opportunities (O)
Threats (T)

3. SWOT Analysis Important for strategic planning
helpful to match resources and capabilities to environment farm
useful as basis for developing competitive advantage

4. SWOT Analysis Framework

5. Strengths Skills knowledge resources good reputation accessibility
good soils
near main road

6. Weaknesses High costs poor reputation lack of access to e.g. markets
weak technical knowledge
poor quality inputs
plots not well located (slopes - difficult to cultivate; bad soils)
insufficient irrigation/capacity of water

7. Opportunities Unfulfilled customer need Entry to new markets
loosening of regulations
removal of trade barriers
extra funds - SAPARD

8. Threats New regulations political instability
shifts in customer tastes away from farm’s products
increased trade barriers
more competition
chain not well organized

9. SWOT Matrix Most lucrative opportunities not necessarily best pursuit
identify best fit between strengths and opportunities

10. SWOT Matrix

11. S-O strategies pursue opportunities that are a good fit to the farm’s strengths
W-O strategies overcome weaknesses to pursue opportunities
S-T strategies identify ways that the farm can use its strengths to reduce its vulnerability to external threats
W-T strategies to prevent the farm’s weaknesses from making it highly susceptible to external threats