1. SWOT Analysis A tool for situational analysis

2. Environmental factors internal to the organization are classified as Strengths (S) and Weakness (W).
External factors are referred to Opportunities (O) and Threats (T)

3. An analysis of the strategic environment is referred to as SWOT/SCOT
A scan of the internal and the external environment is an important part of strategic planning process.
An analysis of the strategic environment is referred to as SWOT/SCOT
Analysis

4. COMPETITIVE ENVIRONMENT
RESOURCES
COMPETITIVE ENVIRONMENT
CAPABILITIES

5. ENVIRONMENTAL SCAN EXTERNAL ANALYSIS INTERNAL ANALYSIS WEAKNESSES
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

6. STRENGTHS
They are resources and capabilities that can be used as a basis to develop a competitive advantage.
Eg :
An access to proprietary know-how
Patents

7. WEAKNESS Absence of certain strengths or the flip side of the strength
Eg :
A poor reputation
High Cost structure

8. OPPORTUNITIES
The external environment may reveal certain opportunities for growth and development.
Eg :
Loosening of regulations.
Removal of international trade barriers

9. THREATS Changes in external environment may present certain threats
Eg.
Shift in consumer taste
Emergence of substitute product
New regulations
Increased trade barries

10. SWOT - Analysis
STRENGTHS
WEAKNESS
OPPORTUNITIES
THREATS

11. SWOT to TOWS Matrix Strengths-Maximize Weakness-Minimize
Opportunities-Maximize
Threats-Minimize
Weakness-Minimize
Opportunities-Maximize
Threats-Minimize
Opportunities-Maximize
Threats-Minimize

12. S-W Strategies Identify ways that firm can use its strengths to reduce the impact of its weaknesses.

13. S-T Strategies Identify ways that firm can use its strengths to reduce its vulnerability to external threats

14. S-O Strategies : To pursue opportunities that are a good fit for the company’s strength.

15. W-O Strategies Overcome weakness to pursue opportunities

16. W-T Strategies Establish a defense plan to prevent the firm’s weaknesses from making it highly susceptible to external strengths

17. O-T Strategies : To pursue opportunities that can overcome threats to the company’s.

18. Decision Micro level, Macro level. Structural, Process
Immediate, Short term, Long term
Individual, Group, Organizational

19. Impact
Macro
Micro
Organization

20. Impact
Structure
Process
Organization

21. Impact
Impact
Immediate
Long
Strategic
Short

22. Impact

23. Impact
Impact On
Other Stakeholders
Competitors
Environment
Internal

24. Impact
Internal
Employees
Workers
Managers
Departments/ Process