1. SWOT analysis of Natural Rainbow handmade soap shop
By Group 5

2. strength
Wide selection of products cater to customers with different needs
Affordable price
Good product image: environmental friendly
Easy to operate

3. weakness sole proprietorship : Limited money for promotion
Difficult to enlarge the business
Decision made by only one person
Handmade soap is a new product to customers

4. Opportunities
The research shows that many consumers have interest in handmade soaps and willing to buy them, which means there is a large market
Different people are willing to pay different price

5. Threats
There will be competitor when the product get the consumers’ attention
Price war
Copy