1. How to Make the Most of a SWOT Analysis

2. You’ll discover:  What is a SWOT Analysis?  How does my business rate?  Which areas should I concentrate on first?  How to apply the SWOT technique to increase Growth, Profitability and Liquidity in your business

3. SWOT Analysis What is a SWOT Analysis?

4. SWOT Analysis  A SWOT Analysis is a process that allows you to asses all aspects of your business in 4 categories  These 4 categories are: - Strengths - Weaknesses - Opportunities - Threats

5. SWOT Analysis How does my business rate?

6. SWOT Analysis  Let’s analyse your business Strengths Weaknesses Opportunities Threats

7. SWOT Analysis Which areas should you concentrate on first?

8. SWOT Analysis  It is often common for businesses to commence a business improvement strategy by addressing weaknesses  Our recommendation is to start by first examining your STRENGTHS and ensuring that you have a solid plan in place to maintain success with areas that are currently strong

9.  It is essential to make sure that your existing processes do not suffer in your attempt to improve other areas of your business or pursue new opportunities SWOT Analysis

10.  Then determine which items will have the greatest improvement in your business. This may be addressing a weakness, exploiting an opportunity, putting risk measures in place to counter act a threat or even promoting an existing strength further. SWOT Analysis

11. How apply the SWOT Analysis to Increase Growth, Profit & Liquidity in Your Business

12.  It’s now time for you to conduct an individual SWOT analysis on each of these three key areas in your business: 1. GROWTH 2. PROFITABILITY 3. LIQUIDITY SWOT Analysis