1. SWOT Analysis STRATEGY Strengths Weaknesses Opportunities Threats

2. SWOT Analysis S - strengths no one can match W - weaknesses that can be developed to strengths O - opportunities in the environment: these can provide avenues for achievement of objectives; these can be exploited to one’s advantage T - threats in the environment: these can hamper the way to achieve objectives

3. SWOT Analysis - cont. “Attempt to exploit your strengths, overcome your weaknesses, grasp opportunities and defend yourself against threats.”

4. SWOT Analysis - cont. SWOT Philosophy Make use of your strengths to take advantage of opportunities. Avoid strategies that may require elements which are your weaknesses. Use strengths to divert threats.

5. Strengths & Weaknesses Analysis Strengths - - those aspects in the organization that no one can match. ex: > well-trained staff > good name/image > branch network SWOT Analysis - cont.

6. Weaknesses - - those weaknesses that are strengths of your competitors ex: > technology (atm/on-line facilities) > people morale > Open lunch time; until 4 pm SWOT Analysis - cont.

7. SWOT Analysis of Your Bank Strengths Opportunities WeaknessesThreats