1. Marketing Planning Ms. Smith

2. Good Marketing Relies on Good Plans…  Therefore, it’s critical to look at itself and its business environment.  Companies develop marketing strategies around the SWOT analysis.  SWOT Analysis is an assessment that lists a company’s strengths, weaknesses, opportunities, and threats.

3. Internal Strengths & Weaknesses  The internal analysis centers around three Cs:  Company  Includes a review of the staff, the company’s financial situation, its production capabilities, and each aspect of the marketing mix.  Customers  Studies customer buying habits, revealing patterns and offering insights into product offerings and pricing strategies.  Competition  Identifies its certain strengths and weaknesses when compared to its competitors.

4. External Opportunities & Threats  Competition  To stay competitive, companies need to conduct an analysis on an ongoing basis to make adjustments to their marketing mix.  Environmental Scan  An environmental scan is an analysis of outside influences that may have an impact on an organization. Includes 4 areas:  Political  Economic  Socio-Cultural: changes in attitudes, lifestyles, and opinions.  Technological

5. Partner Activity!!!  With a partner, perform a SWOT analysis on our school, listing:  5 strengths  5 weaknesses  5 opportunities  5 threats