2.  2006 Reflective Keynotes Inc., Toronto, Canada www.reflectivekeynotes.com “ How to Turn Free Speeches Into Paid Clients ” By Mike Aoki President, Reflective Keynotes Inc.

3.  2006 Reflective Keynotes Inc., Toronto, Canada www.reflectivekeynotes.com Why give free speeches? Gain “expert status” and publicity Networking: people come to you Lead generation

4.  2006 Reflective Keynotes Inc., Toronto, Canada www.reflectivekeynotes.com How do I get booked? Who is your target market? Where can I find them? (Association listings such as www.csae.com )www.csae.com Who do I contact and what do I say? (Query letter or phone script)

5.  2006 Reflective Keynotes Inc., Toronto, Canada www.reflectivekeynotes.com Query letter Send the Program Director: Your possible topics and speech titles References and testimonials The benefits of having you speak at their next meeting or conference

6.  2006 Reflective Keynotes Inc., Toronto, Canada www.reflectivekeynotes.com What do I say? How do I organize my speech? Top 10 Tips Industry trends: positions you as an expert Scenario based: share real-life examples

7.  2006 Reflective Keynotes Inc., Toronto, Canada www.reflectivekeynotes.com But, be careful… “You should give away the appetizer, not the main course.”

8.  2006 Reflective Keynotes Inc., Toronto, Canada www.reflectivekeynotes.com Common mistakes Selling, instead of sharing Devaluing yourself (The “plumber’s story”) Making it hard for people to follow up with you

9.  2006 Reflective Keynotes Inc., Toronto, Canada www.reflectivekeynotes.com Generating leads Leave a “trail of breadcrumbs”: Email your Power Point presentation to anyone who gives you their business card. Refer attendees to a special “ landing page ” on your web site. Offer a sample product or free consultation for qualified prospects.

10.  2006 Reflective Keynotes Inc., Toronto, Canada www.reflectivekeynotes.com More tips for success Newsletter articles (before & after) Arrive early and stay late Attend the next monthly meeting after your speech

11.  2006 Reflective Keynotes Inc., Toronto, Canada www.reflectivekeynotes.com More free resources If you hand in your business card, I’ll email you: This Power Point presentation My free newsletter Links to a dozen additional tips for giving business speeches

12.  2006 Reflective Keynotes Inc., Toronto, Canada www.reflectivekeynotes.com A final thought… “ Speaking in front of a group is a privilege and a responsibility. You never know how much you ’ ll affect someone ’ s life. ” Mike Aoki

13.  2006 Reflective Keynotes Inc., Toronto, Canada www.reflectivekeynotes.com “ How to Turn Free Speeches Into Paid Clients ” By Mike Aoki President, Reflective Keynotes Inc.