1. SWOT analysis

2. Internal Strengths (strong points of the firm) Strengths (strong points of the firm) Weaknesses (current problems) Weaknesses (current problems)External Opportunities (potential benefits that may arise in the future) Opportunities (potential benefits that may arise in the future) Threats (potential problems that may arise in the future) Threats (potential problems that may arise in the future)

3. BPS Strengths might include: Established reputation Established reputation Excellent exam results Excellent exam results Environment and facilities Environment and facilities Quality staff?? Quality staff?? Thai export award Thai export award The word ‘British’ The word ‘British’

4. BPS Weaknesses might include: School has grown too quickly School has grown too quickly High staff turnover?? High staff turnover?? English language only English language only Large amount of $ debts Large amount of $ debts No boarding facilities No boarding facilities Fee increases Fee increases

5. BPS Opportunities might include: Location re new airport Location re new airport Location re expansion possibilities Location re expansion possibilities Stronger Thai economy, new international firms Stronger Thai economy, new international firms Sky train link Sky train link

6. BPS Threats might include: Local competition Local competition Weakening Thai baht & very large $ borrowings Weakening Thai baht & very large $ borrowings Worsening congestion Worsening congestion

7. PEST Analysis A PEST examines the wider environment by looking at the entire industry or economy as opposed to a single firm A PEST examines the wider environment by looking at the entire industry or economy as opposed to a single firm Political Political Economic Economic Social Social Technological Technological

8. EducationPolitical Stable government Stable government Encourages education Encourages education Few labour barriers Few labour barriersEconomic Strong economy Strong economy High income residents High income residents Large international community Large international community Social Education highly valued Education highly valuedTechnological Up to date Up to date Rapid changes put a strain on budget Rapid changes put a strain on budget