1. Burger King Odense SWOT analysis

2. STRENGHT  Recognized company name.  Good distribution structure.  Main company has a huge capital.  Have a good marketing culture.  Wide product range and possibility for the clients to ”make it as they like”

3. Weaknesses  Bad location  Bad hygiene  Low staff involvment in keeping companies good name

4. Opportunities  Rising popularity of ready prepared meals.  Dropping popularity of the fast food.

5. Threats  Big competitors in a better location.  Better competitors marketing strategy.  Health department controls.  Customers interest in health