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Psychology CHAPTER Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White third.

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Presentation on theme: "Psychology CHAPTER Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White third."— Presentation transcript:

1 psychology CHAPTER Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White third edition cognition 7

2 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Learning Objectives LO 7.1Mental Images and Concepts in Thinking LO 7.1Mental Images and Concepts in Thinking LO 7.2Solving Problems and Making Decisions LO 7.2Solving Problems and Making Decisions LO 7.3Failures of Problem Solving and Creative Thinking LO 7.3Failures of Problem Solving and Creative Thinking LO 7.4The Definition of Intelligence LO 7.4The Definition of Intelligence LO 7.5Measuring Intelligence and How Intelligence Tests Are Constructed LO 7.5Measuring Intelligence and How Intelligence Tests Are Constructed LO 7.6Intellectual Disability and Its Causes LO 7.6Intellectual Disability and Its Causes LO 7.7Giftedness and Does Giftedness Guarantee Success LO 7.7Giftedness and Does Giftedness Guarantee Success LO 7.8The Influence of Heredity and Environment on Intelligence LO 7.8The Influence of Heredity and Environment on Intelligence LO 7.9Language, Its Different Elements, and the Structure of Language LO 7.9Language, Its Different Elements, and the Structure of Language LO 7.10Language, Thinking, and Are Animals Able to Learn Language LO 7.10Language, Thinking, and Are Animals Able to Learn Language LO 7.11Ways to Improve Thinking LO 7.11Ways to Improve Thinking

3 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Thinking and Mental Images Thinking (cognition): mental activity that goes on in the brain when a person is organizing and attempting to understand information and communicating information to others Mental images: mental representations that stand for objects or events and have a picture-like quality LO 7.1 Mental Images and Concepts in Thinking

4 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Concepts Concepts: ideas that represent a class or category of objects, events, or activities Superordinate concept: the most general form of a type of concept, such as “animal” or “fruit” Basic level type: an example of a type of concept around which other similar concepts are organized, such as “dog,” “cat,” or “pear” LO 7.1 Mental Images and Concepts in Thinking

5 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Concepts Subordinate concept: the most specific category of a concept, such as one’s pet dog or a pear in one’s hand Formal concepts: concepts that are defined by specific rules or features Natural concepts: concepts people form as a result of their experiences in the real world LO 7.1 Mental Images and Concepts in Thinking

6 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Concepts Prototype: an example of a concept that closely matches the defining characteristics of a concept –a platypus is a “fuzzy” natural concept LO 7.1 Mental Images and Concepts in Thinking

7 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White

8 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Concept Formation Thus, categorizing has less to do with features that define all members of a concept and has more to do with features that characterize the typical member of a concept. The most representative members of a concept are known as prototypes.

9 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White When Is It a “Cup,” and When Is It a “Bowl”?

10 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Fuzzy Boundaries Determine whether something belongs to a group by comparing it with the prototype. Objects accepted and rejected define the boundaries of the group or concept. This is different for different people.

11 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Problem Solving Problem solving: process of cognition that occurs when a goal must be reached by thinking and behaving in certain ways Trial and error (mechanical solution): problem-solving method in which one possible solution after another is tried until a successful one is found LO 7.2 Solving Problems and Making Decisions

12 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Problem Solving Algorithms: very specific, step-by-step procedures for solving certain types of problems LO 7.2 Solving Problems and Making Decisions

13 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Problem Solving Heuristic: an educated guess based on prior experiences that helps narrow down the possible solutions for a problem; also known as a “rule of thumb” –representative heuristic: assumption that any object (or person) sharing characteristics with the members of a particular category is also a member of that category LO 7.2 Solving Problems and Making Decisions

14 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Problem Solving Heuristic (cont’d) –availability heuristic: estimating the frequency or likelihood of an event based on how easy it is to recall relevant information from memory or how easy it is to think of related examples –Means–end analysis: heuristic in which the difference between the starting situation and the goal is determined and then steps are taken to reduce that difference LO 7.2 Solving Problems and Making Decisions

15 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Problem Solving Insight: sudden perception of a solution to a problem LO 7.2 Solving Problems and Making Decisions

16 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Problem-Solving Barriers Functional fixedness: a block to problem solving that comes from thinking about objects in terms of only their typical functions Mental set: the tendency for people to persist in using problem-solving patterns that have worked for them in the past LO 7.3 Failures of Problem Solving and Creative Thinking

17 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White The Candle Problem

18 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Problem-Solving Barriers Confirmation bias: the tendency to search for evidence that fits one’s beliefs while ignoring any evidence that does not fit those beliefs LO 7.3 Failures of Problem Solving and Creative Thinking

19 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Figure 7.2 The String Problem How do you tie the two strings together if you cannot reach them both at the same time?

20 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Figure 7.2 (continued) Solution to the String Problem The solution to the string problem is to use the pliers as a pendulum to swing the second string closer to you.

21 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Figure 7.3 The Dot Problem Can you draw four straight lines so that they pass through all nine dots without lifting your pencil from the page and without touching any dot more than once?

22 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Figure 7.3 (continued) Solution to the Dot Problem When people try to solve this problem, a mental set causes them to think of the dots as representing a box, and they try to draw the line while staying in the box. The only way to connect all nine dots without lifting the pencil from the paper is to draw the lines so they extend out of the box of dots—literally “thinking outside the box.”

23 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Creativity Creativity: the process of solving problems by combining ideas or behavior in new ways –convergent thinking: type of thinking in which a problem is seen as having only one answer, and all lines of thinking will eventually lead to that single answer, using previous knowledge and logic LO 7.3 Failures of Problem Solving and Creative Thinking

24 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Creativity Creativity (cont’d) –divergent thinking: type of thinking in which a person starts from one point and comes up with many different ideas or possibilities based on that point (a kind of creativity) LO 7.3 Failures of Problem Solving and Creative Thinking

25 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White

26 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Intelligence Intelligence: the ability to learn from one’s experiences, acquire knowledge, and use resources effectively in adapting to new situations or solving problems LO 7.4 The Definition of Intelligence

27 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Theories of Intelligence Spearman’s Theory –g factor: the ability to reason and solve problems; general intelligence –s factor: the ability to excel in certain areas; specific intelligence LO 7.4 The Definition of Intelligence

28 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Theories of Intelligence Gardner’s Theory –multiple intelligences: verbal/linguistic, musical, logical/mathematical, visual/spatial, movement, interpersonal, intrapersonal, naturalist, and existential intelligence LO 7.4 The Definition of Intelligence

29 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White

30 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Gardner’s Theory According to Gardner, what kind of intelligence is being shown here? Movement LO 7.4 The Definition of Intelligence

31 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Gardner’s Theory According to Gardner, what kind of intelligence is being shown here? Logical/Mathematical Albert Einstein LO 7.4 The Definition of Intelligence

32 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Gardner’s Theory According to Gardner, what kind of intelligence is being shown here? Visual/Spatial LO 7.4 The Definition of Intelligence

33 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Gardner’s Theory According to Gardner, what kind of intelligence is being shown here? Musical LO 7.4 The Definition of Intelligence

34 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Theories of Intelligence Triarchic theory of intelligence: Sternberg’s theory that there are three kinds of intelligences: analytical, creative, and practical –analytical intelligence: the ability to break problems down into component parts, or analysis, for problem solving –creative intelligence: the ability to deal with new and different concepts and to come up with new ways of solving problems LO 7.4 The Definition of Intelligence

35 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Theories of Intelligence Triarchic Theory of Intelligence (cont’d) –practical intelligence: the ability to use information to get along in life and become successful LO 7.4 The Definition of Intelligence

36 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Sternberg’s Triarchic Theory of Intelligence

37 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White IQ Tests Intelligence quotient (IQ): a number representing a measure of intelligence, resulting from the division of one’s mental age by one’s chronological age and then multiplying that quotient by 100 The Stanford-Binet Intelligence Scales yield an IQ score. LO 7.5 Measuring Intelligence and How Intelligence Tests Are Constructed

38 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White

39 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Table 7.5 (continued) Simulated Sample Items From the Wechsler Adult Intelligence Scale (WAIS-IV)

40 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White IQ Tests Wechsler Intelligence Tests yield a verbal score and a performance score, as well as an overall score of intelligence. LO 7.5 Measuring Intelligence and How Intelligence Tests Are Constructed

41 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White

42 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Development of IQ Tests Standardization: the process of giving the test to a large group of people that represents the kind of people for whom the test is designed Validity: the degree to which a test actually measures what it’s supposed to measure LO 7.5 Measuring Intelligence and How Intelligence Tests Are Constructed

43 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Development of IQ Tests Reliability: the tendency of a test to produce the same scores again and again each time it is given to the same people LO 7.5 Measuring Intelligence and How Intelligence Tests Are Constructed

44 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Development of IQ Tests Deviation IQ scores: a type of intelligence measure that assumes that IQ is normally distributed around a mean of 100 with a standard deviation of about 15 –norms LO 7.5 Measuring Intelligence and How Intelligence Tests Are Constructed

45 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Figure 7.4 The Normal Curve The percentages under each section of the normal curve represent the percentage of scores falling within that section for each standard deviation (SD) from the mean. Scores on intelligence tests are typically represented by the normal curve. The dotted vertical lines each represent one standard deviation from the mean, which is always set at 100. For example, an IQ of 115 on the Wechsler represents one standard deviation above the mean, and the area under the curve indicates that 34.13 percent of the population falls between 100 and 115 on this test. Note: The figure shows the mean and standard deviation for the Stanford-Binet Fourth Edition (Stanford-Binet 4). The Stanford-Binet Fifth Edition was published in 2003 and now has a mean of 100 and a standard deviation of 15 for composite scores.

46 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Intellectual Disability Developmentally delayed: condition in which a person’s behavioral and cognitive skills exist at an earlier developmental stage than the skills of others who are the same chronological age; a more acceptable term for intellectual disability –Intellectual disability or developmental delay is a condition in which IQ falls below 70 and adaptive behavior is severely deficient for a person of a particular chronological age. LO 7.6 Intellectual Disability and Its Causes

47 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Intellectual Disability The four levels of delay are: –mild: 55–70 IQ –moderate: 40–55 IQ –severe: 25–40 IQ –profound: Below 25 IQ. Causes of developmental delay include deprived environments, as well as chromosome and genetic disorders and dietary deficiencies. LO Intellectual Disability and Its Causes

48 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White

49 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Giftedness Gifted: the 2 percent of the population falling on the upper end of the normal curve and typically possessing an IQ of 130 or above Does giftedness guarantee success? LO 7.7 Giftedness and Does Giftedness Guarantee Success

50 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Giftedness Terman conducted a longitudinal study that demonstrated that gifted children grow up to be successful adults, for the most part. –Terman’s study has been criticized for a lack of objectivity, because he became too involved in the lives of his participants, even to the point of interfering on their behalf. LO 7.7 Giftedness and Does Giftedness Guarantee Success

51 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Giftedness Emotional intelligence: the awareness of and ability to manage one’s own emotions, as well as the ability to be self-motivated, to feel what others feel, and to be socially skilled; viewed as a powerful influence on success in life LO 7.7 Giftedness and Does Giftedness Guarantee Success

52 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Heredity, Environment, and Intelligence Stronger correlations are found between IQ scores as genetic relatedness increases. Heritability of IQ is estimated at 0.50. The Bell Curve: a book that made widely criticized claims about the heritability of intelligence LO 7.8 The Influence of Heredity and Environment on Intelligence

53 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Racial Differences in IQ Scores Sources: Data from N. J. Mackintosh. (1998). IQ and human intelligence. Oxford: Oxford University Press. Neisser, U. (1998). The rising curve: Long-term gains in IQ and related measures. Washington, DC: American Psychological Association.

54 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Plant-Pot Analogy

55 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Figure 7.5 Correlations Between IQ Scores of Persons With Various Relationships In the graph on the left, the degree of genetic relatedness seems to determine the agreement (correlation) between IQ scores of the various comparisons. For example, identical twins, who share 100 percent of their genes, are more similar in IQ than fraternal twins, who share only about 50 percent of their genes, even when raised in the same environment.

56 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Figure 7.5 (continued) Correlations Between IQ Scores of Persons With Various Relationships In the graph on the right, identical twins are still more similar to each other in IQ than are other types of comparisons, but being raised in the same environment increases the similarity considerably.

57 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Language Language: a system for combining symbols (such as words) so that an unlimited number of meaningful statements can be made for the purpose of communicating with others LO 7.9 Language, Its Different Elements, and the Structure of Language

58 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Elements and Structure of Language Grammar: the system of rules governing the structure and use a of language Syntax: the system of rules for combining words and phrases to form grammatically correct sentences Morphemes: the smallest units of meaning within a language –semantics: the rules for determining the meaning of words and sentences LO 7.9 Language, Its Different Elements, and the Structure of Language

59 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Elements and Structure of Language Phonemes: the basic units of sound in language Pragmatics: aspects of language involving the practical ways of communicating with others, or the social niceties of language LO 7.9 Language, Its Different Elements, and the Structure of Language

60 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Language and Cognition Linguistic relativity hypothesis: the theory that thought processes and concepts are controlled by language Cognitive universalism: theory that concepts are universal and influence the development of language LO 7.10 Language, Thinking, and Are Animals Able to Learn Language

61 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Animal Language Studies have been somewhat successful in demonstrating that animals can develop a basic kind of language, including some abstract ideas. Controversy exists over the lack of evidence that animals can learn syntax, which some feel means that animals are not truly learning and using language. LO 7.10 Language, Thinking, and Are Animals Able to Learn Language

62 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Do Animals Use Language? Since 1930s, numerous attempts have been made to teach language to a few select species. Since 1930s, numerous attempts have been made to teach language to a few select species. The most appropriate conclusion to draw: The most appropriate conclusion to draw: –Nonhuman species show no capacity to produce language on their own, but –Certain species can be taught to produce languagelike communication.

63 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Infants Born Prepared to Learn Language Language acquisition – learning vs. inborn capacities –Behaviorism’s language theory  People speak as they do because they have been reinforced for doing so.  Behaviorists assumed children were relatively passive.  The problem with this theory is that it does not fit the evidence.  Operant conditioning principles do not play the primary role in language development.

64 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Infants Born Prepared to Learn Language –The nativist perspective:  Language development proceeds according to an inborn program.  Language Acquisition Device (Noam Chomsky): humans are born with specialized brain structures (Language Acquisition Device) that facilitates the learning of language. –Interactionist perspectives:  Propose environmental and biological factors interact together to affect the course of language development.  Social interactionist perspective strongly influenced by Lev Vygotsky’s writings

65 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Infants Born Prepared to Learn Language Assessing the three perspectives on language acquisition: –General consensus:  Behaviorists place too much emphasis on conditioning principles.  Nativists don’t give enough credit to environmental influences.  Interactionist approaches may offer best possible solution.

66 Copyright ©2012 by Pearson Education, Inc. All rights reserved. Psychology, Third Edition Saundra K. Ciccarelli J. Noland White Ways to Improve Thinking Mental activities that require creativity and the use of memory abilities, such as working crossword puzzles and reading books, can help to keep the brain fit. LO 7.11 Ways to Improve Thinking


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