1. Product Design Specifies materials Determines dimensions & tolerances Defines appearance Sets performance standards

2. Service Design Specifies what the customer is to experience –physical items –sensual benefits –psychological benefits

3. No Idea generation Final design Preliminary design Feasibility study Process planning Product feasible? Yes Prototype Manufacturing Design & Manufacturing Specifications The Design Process

4. Idea Generation S uppliers, distributors, salespersons Trade journals and other published material Warranty claims, customer complaints, failures Customer surveys, focus groups, interviews Field testing, trial users Research and development

5. Feasibility Study Market Analysis Economic Analysis Technical / Strategic Analysis

6. Preliminary Design Create form & functional design Build prototype Test prototype Revise prototype Retest

7. Final Design & Process Planning Produce detailed drawings & specifications Create workable instructions for manufacture Select tooling & equipment Prepare job descriptions Determine operation & assembly order Program automated machines

8. An Effective Design Process Matches product/service characteristics with customer needs Meets customer requirements in simplest, most cost-effective manner Reduces time to market Minimizes revisions

9. Improving The Design Process 1. Design teams 2. Concurrent design 3. Design for manufacture & assembly 4. Design for environment 5. Measure design quality 6. Design for robustness