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4.08 Write internal and external business correspondence to convey and obtain information effectively.

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Presentation on theme: "4.08 Write internal and external business correspondence to convey and obtain information effectively."— Presentation transcript:

1 4.08 Write internal and external business correspondence to convey and obtain information effectively.

2  Formal paper communications between, to or from businesses  Examples: sales and marketing letters, information letters, order acknowledgement letters, order status letters, collection letters  http://www.marketingsource.com/articles/view/3939 http://www.marketingsource.com/articles/view/3939 12420 Bailey Rd Cornelius, NC 28031 May 11, 2012 YOUR NAME YOUR ADDRESS 765 Berliner Plaza Industrial Point, CA 68534 Dear Dr. Cockerham. It has come to my attention that your company, The Cooking Store has been late with paying their invoices for the past three months. In order to encourage our customers to pay for their invoices before the due date, we have implemented Formal paper communications between, to or from businesses a discount model where we'll give you 2% off your invoice if you pay us within 10 days of receiving the invoice. I hope that everything is going well for you and your company. You are one of our biggest customers, and we appreciate your business. If you have any questions, feel free to contact me at (555) 555-5555). Sincerely, YOUR SIGNATURE YOUR NAME

3  to persuade  to inform  to request  to sell products  to remind  to recommend  to apologize  to congratulate/ thank  to reject a proposal or offer  to introduce a person or policy  to invite or welcome  to follow up  to formalize decisions

4  Font-- The generally accepted font is Times New Roman, size _________, although ___________ may be used; complete on company letterhead available  Recipient’s Address - Also known as inside address  Date - Never abbreviate  Sender’s Address -Do not write the sender's name or title, as it is included in the letter's closing.  Reference-- are a good idea if you have a large volume of correspondence

5  Salutation  The type of salutation depends on your relationship with the recipient.  Always try to personalize the letter thus avoiding the dear sir/madam situation.  Use the same name as the inside address, including the personal title.  use the personal title and full name followed by a ______________  If you don't know the reader's gender, use a nonsexist salutation, such as "To ________ It May ________”.

6  Body – the message is the most ______________ component of the letter.  For block and modified block formats  _______________ space and left justify each paragraph within the body of the letter.  Leave a blank line between each _______________; each paragraph should deal with one point only  Closing - Leave __________ lines between the closing and the sender's name for a signature.  Signature-- The signature should be clear and legible. Your signature should also be followed underneath by your typed ________ and your job title.

7  Inquiries - used to request an appointment or ask about a job opening.  Letter is useful when you need information, advice, names, or directions.  Identify the purpose at the beginning of the letter.

8  Define the term informational messages.  Communication that transfers specific information to a customer, vendor or other party  Identify examples of informational messages used by businesses.  New Product(s)  Sale  Change in business ___________ and/or ___________  New ownership Information should be in order of importance

9  Complete “4.08 Do you know your business letter terms?” worksheet  You have about 10 minutes  Review: Taboo  Continue to work on project  I’m coming around to check parts 1 & 2 of your project and assess you on it.


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