1. UJUNG KULON NATIONAL PARK, BANTEN, JAVA Campaign for Sustainable Agriculture

2. Ujung Kulon National Park

3. Campaign Promise Our campaign will protect the ecosystem of Gunung Honje Range that provided important protection to the core zone habitat of Javan Rhino in Ujung Kulon National Park by training local farmers in agriculture intensification systems to optimize their land holdings in order to reduce rice-fields extension within this wilderness zone of the National Park. CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

4. Campaign Timeline Weeks 1-9 Weeks 36-40 Weeks 102-104 Weeks 41-101 University Module I Module II University Module III University Module IV Back in the field: (the 8 th month of Implementation phase) Develop, produce and distribute various marketing vehicles i.e. Radio PSA, banner, puppet show for school visit Working with: radio, religious leaders, farmers group, youth group Integration with Village Conservation Iniatives Weeks 10- 35 Back in the field: (Planning phase) CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

5. The conservation threat Rice-field expansion within the Gunung Honje Range Area potentially threatened the core zone as habitat for the Javan Rhino Currently 3500 ha forest were converted Averagely 100-500 hectares of rice field expansion per year within the area (data year 2008) The conservation threat Rice-field expansion within the Gunung Honje Range Area potentially threatened the core zone as habitat for the Javan Rhino Currently 3500 ha forest were converted Averagely 100-500 hectares of rice field expansion per year within the area (data year 2008) The nature of the problem CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

6. The human behavior challenge In dry season is difficult to get water  most farmers neglect the rice field in dry season Pre-survey (2009): 41% farmers (of the 3 primary target villages) do not know the conservation status of the area as National Park 41% farmers (of the 3 primary target villages) said that income from harvest is not enough for daily necessities 75% of farmers in Ujung Jaya village believes that they are allowed to open rice-field until the Cilintang River The human behavior challenge In dry season is difficult to get water  most farmers neglect the rice field in dry season Pre-survey (2009): 41% farmers (of the 3 primary target villages) do not know the conservation status of the area as National Park 41% farmers (of the 3 primary target villages) said that income from harvest is not enough for daily necessities 75% of farmers in Ujung Jaya village believes that they are allowed to open rice-field until the Cilintang River The nature of the problem CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

7. Number sites / employees: 133 staffs Strengths: - The only Park for Javan Rhino - Strong support from WWF & IRF Weaknesses: Lack of capacities in marketing/ communication components Ujung Kulon National Park Campaign Partner Organization “I am so proud. We have our 1 st Radio PSAs because of Indra’s increased capacity in negotiation through Pride.” (Agus Priambudi, 2009) CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

8. Ba in Forestry Strengths: Passionate to make a different Designing meeting, facilitation and negotiation skills Indra Harwanto Challenges: Access to each village Government salaries vs load of work Campaign Manager “... I feel confident and skillful now when I need to enter a negotiation context. I have to make the pie bigger... not arguing over a slice of a pie” CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

9. Theory of Change

10. CR Conservation Result CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP To improved 30% of critical forest area within the Gunung Honje Range Area as to protect the main habitat of the Javan Rhino

11. K Knowledge Ensure farmers in 3 primary villages have the knowledge of: - Status of the area as National Park - Agriculture Intensification system CR Conservation Result CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

12. A Attitude K Knowledge CR Conservation Result CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP Encourage farmers to support the implementation of agriculture intensification system More farmers in Ujung Jaya Village will agree that Cilintang River is not the boundary for forest conversion area

13. IC Interpersonal communications Farmers will need to talk to each other about agriculture intensification system outside of the Park area A Attitude K Knowledge CR Conservation Result CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

14. Barrier Removal BR Barrier Removal Strategy as part of overall conservation initiatives (3 primary target villages): Village Conservation Initiatives + Introduction of Agriculture Intensification System IC Attitude A K Knowledge CR Conservation Result CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

15. BC Behavior Change BR Barrier Removal IC Attitude A K Knowledge CR Conservation Result CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP 30% of farmers who owned lands outside of the Park, will start to implement agriculture intensification system 30% of farmers who owned lands inside of the Park (before year 1990s), will stop expanding their agriculture land within the Park area

16. BC Attitude TR Threat Reduction BR Barrier Removal IC Attitude A K Knowledge CR Conservation Result 30% farmers from the 3 target villages stop expanding their rice-field within the Park areas as farmers implement the agriculture intensification techniques CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

17. IMPACT: Capacity CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

18. Impact: Constituency “That poor guy, he is supposed to get married, but was caught because he expanded his rice- field in the Park Area” (a man on the street, when being asked about the radio PSA) CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

19. IMPACT: Conservation Examples Statistics, Photo, Quote Progress… CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP Since February 2009, no rice-field expansion inside the Park has happened (both reported by Park Ranger & Farmers in Rancapinang & Cibadak, January 2010)

20. Best Practice Why it worked CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP Integration of Pride (including BR) into overall conservation strategy & expanding the conservation impact Best Practice Strong commitment from Park Director and CM Ability to perceived Pride as an important puzzle piece Budget allocation to replicate Pride

21. Looking forward… Top 3 Priorities for next four months 1. “I Love Ujung Kulon” Week 2. Poster printing & distribution 3. Impact monitoring & KAP post-survey CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

22. "Usually, Park's staff only stop us or forbid us, Now, Park's staffs listen more to us and discuss options that we can make as a community as well as stop expansion land into the Park“ (Farmer leader of Rancapinang Village)