1. All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information. Cutting Edge Resources to Enhance Student Success System Partnerships for Access, Quality, and Enrollment Steven Okuley

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6. My institution has a written, annual recruitment plan Percent of respondents in agreement* Type of institutionYes Yes and it’s of excellent quality Four-year public89.7%17.5% Two-year public75.0%16.2% *Indicates the percentage of respondents who rated the quality of their plan “excellent” as opposed to “good,” “fair,” “poor,” or “no” (nonexistent) ©2009 Noel-Levitz, Inc. 2009 Student Recruitment Practices and Strategies at Four-Year and Two-Year Institutions

7. My institution has a written, long-range strategic enrollment plan Percent of respondents in agreement* Type of institutionYes Yes and it’s of excellent quality Four-year public69.8%17.7% Two-year public65.1%16.7% *Indicates the percentage of respondents who rated the quality of their plan “excellent” as opposed to “good,” “fair,” “poor,” or “no” (nonexistent) ©2009 Noel-Levitz, Inc. 2009 Student Recruitment Practices and Strategies at Four-Year and Two-Year Institutions

8. getting involved with social networking sites like MySpace Type of institution20092007 Four-year public66.0%25.8% Two-year public47.8%18.4% ©2009 Noel-Levitz, Inc. 2009 Student Recruitment Practices and Strategies at Four-Year and Two-Year Institutions Emerging Trend ↑ 156% ↑ 160%

9. offering virtual financial aid estimators on their Web sites Type of institution20092007 Four-year public47.4%20.6% Two-year public21.2%9.2% Emerging Trend ↑ 130% ©2009 Noel-Levitz, Inc. 2009 Student Recruitment Practices and Strategies at Four-Year and Two-Year Institutions

11. 88% of prospective students say your Web site really matters in their search ©2009 Noel-Levitz, Inc. 2009 E-Expectations Series: Scrolling Toward Enrollment: Web Site Content and the E-Expectations of College-Bound Seniors

12. What do they want to do most? Request printed materials Personalize the site to suit their particular interests Review virtual tours See videos showing campus, students, classes or activities Look at a calendar of campus events Look at a course catalog online Calculate the cost to attend a school RSS feeds with admissions info and campus activities Request a campus visit Apply online ©2009 Noel-Levitz, Inc. 2009 E-Expectations Series: Scrolling Toward Enrollment: Web Site Content and the E-Expectations of College-Bound Seniors 10 9 8 7 6 5 4 3 2 1

14. A major disparity in higher education ©2009 Noel-Levitz, Inc. National Freshman Attitudes Report ©2008 ACT, Inc. National Collegiate Retention and Persistence to Degree Rates Freshmen Highly Motivated to Finish Average Degree Completion Rate

15. My institution has a current, written retention plan Percent of respondents in agreement* Type of institutionYes Yes and it’s of excellent quality Four-year public67.2%13.1% Two-year public56.8%4.5% *Indicates the percentage of respondents who rated the quality of their plan “excellent” as opposed to “good,” “fair,” “poor,” or “no” (nonexistent) ©2009 Noel-Levitz, Inc. 2009 Student Retention Practices and Strategies at Four-Year and Two-Year Institutions

16. Students’ roadblocks to success ©2009 Noel-Levitz, Inc. National Freshman Attitudes Report Are unsure that they understand science Low confidence in math Financial concerns Family emotional support could be better

17. Financial concerns among freshman (early fall 2008) ©2009 Noel-Levitz, Inc. National Freshman Attitudes Report I don't have any financial problems that will interfere with my schoolwork I have the financial resources that I need to finish college I have financial problems that are very distracting and troublesome

18. Freshmen welcome assistance ©2009 Noel-Levitz, Inc. National Freshman Attitudes Report Opportunity

20. Louisiana Board of Regents Minnesota State Colleges and University System North Dakota University System Kentucky Community and Technical College System University of North Carolina General Administration Maryland Higher Ed. Commission Indiana University System University of Alaska System City University of NY System Eastern Iowa Comm. Col. District Georgia Technical Colleges Oklahoma State Regents for Higher Education Noel- Levitz System Partnerships