1. Leveraging the Power of SEO with Your Local Business Matt Siltala, President mat@dreamsystemsmedia.com

3. Search Engine Results Position (SERPs)

6. Lets take a look at Mobile SERPs

8. Different Forms of Optimization –Paid –Maps –Organic

9. How To Get From Point A to Point B

10. Optimizing For Maps Listings

13. NAP on Citations and Website (Name, Address, Phone Number)

19. Title Tags and Meta Description

21. We looked at 50 companies in different markets & categories who ranked position A in maps. 76% listed city/location in title tag 82% listed keyword/category in title tag 78% listed business name in title tag 10% listed business phone number in title tag

22. This is what I recommend: Or…

25. Many Factors –On Page –Off Page –Meta Data –Links –Citations –Reviews –Location –NAP + MAP

26. Why All This Matters?

27. Who is looking? –College Students (Every Semester) –Mine Workers –New People brought in by increased jobs in area –Out of Town-ers –The more people move in, the more need for new jobs (again, more new people) –As economy Grows more people move in

28. What Are They Seeing?

29. VS

32. Much Cleaner And Better User Experience

33. Organic Optimization

36. Behind the Scenes

37. Moving on because most of you are just shaking your head right now over simple source code meta data stuff …. Just be glad I don’t go over stuff like this:

38. KML FILE Geo Sitemap Tip: Use GeoSitemapGenerator.com to create these. EASY! Slide via NiftyMarketing

39. KML File Which lets Google know where this is.. Creates This… Are both uploaded to your site. Geo Sitemap Is Submitted to.. Slide via NiftyMarketing

40. KML data could be a factor in getting “Landmark Status” in Google Maps… Slide via NiftyMarketing

41. Take a Deep Breath – We are not going there … Tonight anyway (Maybe in September)

42. What Makes a Great Landing Page?

43. Location Page

44. Have a Call To Action

45. Map/Navigation to Business

46. How To Generate a Map From Google To create a custom map visit google.com/maps and follow the above instructions. Slide via NiftyMarketing

47. Feature a Testimonial

48. Content talking about Services You Offer

49. Link To Your Review Pages

50. Include Trust Symbols

51. Show Me You Are Real

52. Put It All Together……

54. Overload?

55. Takeaways –Maps Optimization –Build Citations –On Site Optimization –Landing Page –Think Mobile –Think Bigger

56. THANK YOU! Matt Siltala, President dreamsystemsmedia.com mat@dreamsystemsmedia.com @Matt_Siltala on Twitter Download: http://www.SlideShare.net/MattSiltalahttp://www.SlideShare.net/MattSiltala