1. Take to the next level…

2. Presentation by:

3. Objectives of the Collaboration Reach more middle school students through the integration of Student Health Force with CATCH instructional materials, lesson plans and how to guides Explore SBIR and other funding to support the conversion of CATCH from a printed curriculum to an elearning resource Create new modules for assessment and data gathering Generate new revenue streams through the sale of CATCH online and related materials

4. Purpose This presentation provides a representation of the possible structure, content, and relationship of undeveloped web pages based on current functional specifications. Obviously, agreements would be in place before wireframes are finalized. Wireframes are work documents used to establish the content and structure. In the development process, wireframes are completed BEFORE artwork is developed. All images in this document are merely placeholders and not intended to represent final graphics.

5. Home Page

6. Self-Registration

7. Structure

8. Roles Access to the data will be managed by the roles. Administrator CATCH ON Trainer Teacher Food Service Professional Student Parent

9. Site Map CATCH ON Public Pages About Navigation Tabs (teacher, parent, etc. and support) Buttons (Learn it, Live it, Share it, & Play it) News (RSS feed link) Sign Up My School! (link) Terms, Privacy, Contact (links) Restricted Pages (for registered users) Learn it CATCH lesson plans CATCH worksheets Cross-reference Activity Box Resources and other content Live it Tracker Share it Play it Admin Reports

10. Login

11. My CatchOn

12. Example of CATCH cover page

13. TEACHER LEARN IT

14. STUDENT LEARN IT

15. STUDENT LIVE IT

16. LIVE IT - Tracker

17. SHARE IT

18. PLAY IT

19. SUPPORT

20. Sales Objectives Year One 200 Sites Year Two600 Year Three750 Year Four 1,000 Pricing Recommendation: –$1,500 site license for three years –$1,200 initial price for existing CATCH sites

21. Value Proposition CATCH On represents a new approach to standards based physical activity and nutrition education that features a blended learning model for instruction and for professional development. All three companies will share in the revenue that is generated through sales of online subscriptions to CATCH On. InnerLink’s fee will be capped at $500/site to cover the cost of product development, technical assistance and customer support.

22. Roles and Responsibilities

23. Product Development and Rollout

24. Proposed Timeline  Product Launch Date Sept. 1, 2011  Product Announcement – March 2011  Six months to build the pipeline  Six months to build the product  InnerLink will have beta site ready for pilot testing in April  University of Texas will identify 2 – 3 MS in Texas for field test this spring  Results of field test will be factored into  Final product prior to release

25. Key Questions Logo use, graphic design, and page layout Data collection – finalize data to be captured through online activity tracker Does de-identified data need to be viewed at the District or State level? Approval process – required turnaround time Pricing and revenue sharing agreements Intellectual property licensing