1. Over The Top Training Team 1 KuangYou Cheng Geoff Coon Chavez Epps Julie Goldberg Julia Haines

2. Client and Problem Space Over The Top Training is: a start-up personal training business that needs to develop a web presence... in order to market itself and bring in new business... as well as to allow current clients more information and guidance to help them reach their goals.

3. Goals Communicate a message that generates emotion in people and inspires them to reach their fitness goals Create a site that captures the attention of site visitors with provocative, interesting content and design, and keeps them coming back Short term: build marketing presence and “buzz” that creates a steady flow of visitors and 4 to 5 good leads a month Long term: help grow and support the business by offering other services and allowing user login area for additional content and tools

4. Target Message for Users Over The Top Training’s site sparks a desire to achieve your fitness goals and energizes you on the path to get there. Over The Top Training’s site sparks a desire to achieve your fitness goals and energizes you on the path to get there.

5. Process and Approach Client questions and kickoff meeting User interviews Competitor research Group collaboration on site map, features, content ideas Individual sketches leading to wireframes and site design Lots of Google Docs!

6. User Segmentation

7. Personas Sarah Sarah Role: Life Changer Role: Life Changer

8. Personas Cory Cory Role: Workout Regular Role: Workout Regular

9. Personas Miranda Miranda Role: Waist Watcher Role: Waist Watcher

10. Personas Chris Chris Role: Technique Explorer Role: Technique Explorer

11. Competition

12. Competition Over The Top TrainingGoHard! FitnessSteveHochman.comJimKaras.com NutritionX BlogXXX TestimonialsXXXX Social MediaXX NewsletterX Before/After PhotosXX Ask the TrainerX MultimediaXXXX Member Log inXX

13. Site Map

14. Wireframes

15. Wireframes

16. Wireframes

17. Wireframes

18. Wireframes

19. Wireframes

20. Wireframes

21. Next Steps Short Term: Develop a visual design that conveys emotion and positivity; develop content that is inspiring and informative. Short Term: Develop a visual design that conveys emotion and positivity; develop content that is inspiring and informative. Long Term: Build in more services and tools and develop area for users to log on to get more information, track their progress, and schedule appointments. Long Term: Build in more services and tools and develop area for users to log on to get more information, track their progress, and schedule appointments.

22. Questions... and answers.... and answers.