1. 1 September 28, 2007 B oard of Trustees Meeting President’s Report

2. 2 E nrollment Update

3. 3  Baccalaureate and other first-time, full-time new freshman enrollment is up  Baccalaureate academic credentials have increased once again  Overall enrollment is down by 2.6%  Decline shown particularly at the sophomore class level ◦ Undergraduate transfers at the sophomore level down 32 ◦ Undergraduate readmits at the sophomore level down 30 ◦ Freshman to sophomore retention down 4%  Student credit hours down 1.6% F all Enrollment

4. 4  Aggressive research undertaken to better understand contributing factors ◦ Telephone survey of U.P. former students eligible to return ◦ Mail survey to L.P. and out of state former baccalaureate new freshmen eligible to return ◦ Parent survey of admitted but withdrawn prospective new freshmen F all Enrollment

5. 5  High Touch ◦ Wildcat Weekend (www.nmu.edu/weekend) ◦ Coffee with a Counselor ◦ Personal follow-up through follow-up system ◦ Outreach with classroom and parent presentations ◦ Increased cross-communication in athletic recruitment process ◦ Referral/personalized follow-up with freshman-to-transfer prospects ◦ Intentional targeted outreach to counselors at schools in region “OTHER” from which we’ve receive applicants R ecruitment Activities to Gain an Edge

6. 6  High Tech ◦ Video messages from counselors (Mediasite live) ◦ Planning video messages from faculty ◦ Web Cost Calculator (www.nmu.edu/admissions) ◦ Web Campus Visit Invitation Video (www.nmu.edu/admissions) ◦ Web interactive room (www.nmu.edu/admissions) ◦ Virtual tour (www.nmu.edu/admissions) ◦ Pre-populated search forms and online reservation forms ◦ Online transfer guides and real-time equivalencies (www.nmu.edu/transfer) ◦ Participation in Zinch (www.zinch.com) R ecruitment Activities to Gain an Edge

7. 7  High Tech (continued) ◦ Electronic newsletters (such as www.nmu.edu/wildcatwire) ◦ Staff experimenting with Myspace ◦ Staff using instant messaging with prospective students ◦ Participation in youniversity.tv ◦ Participation in eCampustours (www.ecampustours.com) ◦ Messageboard (www.nmu.edu/admissions click on NMU Web Forums) ◦ Participation in ConnectEdu and Docufide electronic transcript systems with high schools R ecruitment Activities to Gain an Edge

8. 8  Other ◦ Increase number and amount of Leadership Scholarships for incoming fall 2007 ◦ Re-vamped aspects of scholarship competition (title, number of awards) to increase attendance at this high-yield event ◦ Will be ramping up our messaging to parents (targeted print piece, ramped up web site, parent-to-parent information) R ecruitment Activities to Gain an Edge

9. 9 E nrollment Funnel

10. 10  Student Services and Enrollment ◦ Conduct further research into why students did not persist/did not perform well ◦ General University Studies (GENU) Associate Degree ◦ Academic Support Services and Tutoring ◦ Freshman Probation/College Transitions Program ◦ Academic Career and Advisement Center (ACAC) liaison with academic departments ◦ Undecided (UNDE) Advising/Faculty Undecided (UNDE) Advisors ◦ Academic Probation R etention Initiatives for fall 2007

11. 11  Student Services and Enrollment (continued) ◦ On-line degree audit ◦ Virtual advising ◦ Pre-requisite checking ◦ First Year Experience Program ◦ Freshman Probation Program ◦ College Transition Program ◦ All Campus Tutoring Center ◦ Early warning system R etention Initiatives for fall 2007

12. 12  Academic department level ◦ Art and Design ◦ English ◦ School of Nursing ◦ College of Business ◦ Health, Physical Education, and Recreation ◦ Center for Native American Studies R etention Initiatives for fall 2007