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Published byBritney Harrington Modified over 9 years ago
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WHY CSR NEEDS HR WILL MARRE www.Tho U ghtRocket.com
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If yo U are not committed need what yo U are doing? why does the world to Change the World…
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S USTAINABLE E NVIRONMENTAL, TO C ONTRIBUTE TO B USINESS C OMMITMENT S OCIAL, AND E CONOMIC B ENEFITS. CORPORATE SOCIAL RESPONSIBILITY
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We will no longer tolerate the destruction of our environment or the exploitation of our lives as necessary for progress.
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Being viewed as environmentally or socially irresponsible is viewed as one of the most dangerous strategic threats of our time. Source: McKinsey & Co.
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80% of young Americans want to work for companies that directly contribute to society. 84% of executives now believe business should directly contribute to solving social and environmental problems. 70% say they are not sure what to do.
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Now is the opportunity for leaders to redefine their business as “special” organizations redesigned to create our best future.
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What companies are doing: Random Acts of Giving Under Communicating Non-Strategic Volunteering
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1.Brand Reputation 2.Employee Retention & Recruiting 3.Increasing Employee Capability The Big Opportunity 90% want business benefits. 90% 14% feel successful they’re getting business benefits. 14% 20% feel successful they are achieving social goals. 20%
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INDUSTRIAL AGE CAPITALISM TURNS THINGS INTO MONEY
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Industrial Age Capitalism Profit PeoplePlanet
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INDUSTRIAL AGE CAPITALISM in the Information Age doesn’t work.
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GIVE GROW GAIN Public Relations Vision is a Metric Acquire, Fire, Divest Leadership of the Past
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Industrial Age Capitalism in the Information Age Doesn’t Create Sustainable Value. Profit PeoplePlanet
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Corporate Social Responsibility is incomplete thinking.
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Corporate Social Responsibility is Incomplete Thinking. Profit PeoplePlanet ??
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GIVE GROWGAIN Improve the Quality of Everyone’s Life. Unique Value Advantage Innovation to Benefit Humanity. Leadership of the Future
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Socially-Strategic Enterprise is the Greatest Economic OPPORTUNITY in World History.
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Socially-Strategic Enterprise Creates Sustainable Abundance. Profit PeoplePlanet
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“Not Just-for-Profit” Enterprise Will Save the Future Sustainable Abundance Profit Unique Value Advantage ??
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The leader ethic of CSR is becoming the NEW leadership model for all 21st Century Leaders.
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REALeadership R R - I am R esponsible… for all my choices. E E - E thics means I seek the Greatest Total Value. A A - A bundance can only be created when its sustainable. L L - Each of us has a personal L egacy… A unique impact.
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Growing Socially-Strategic Leaders Social Strategic Leadership Social Entrepreneurship Social Activism Social Awareness Self Focused
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The Single Greatest Driver of CSR Reputation Strategic Engagement Pay & Benefits Growth & Development How employees are treated within CSR Company!
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What Employees Want that Impacts Performance I - I Matter …… Real Time Feedback C - Challenge…. Sustainable Abundance A - Action……. Rapid Learning Cycles N - Identity… New experiences, skills, abilities
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Socially-Strategic Leadership Business Development CSRCause Marketing Value Innovation Corporate Giving Volunteering Non-Profit Partnerships Talent Recruitment Development
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HR as Socially Strategic Leader Articulate Need & Opportunity Recruit Senior Executive Sponsor Facilitate Action Process Facilitate Coordinated Action
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Confusion to Clarity in 90 Days Define H.R. Objectives Recruit Executive Sponsor Enroll Key Cross Functional Colleagues Audit Current State Roadmap to Socially-Strategic Enterprise Brand Reputation Unique Value Advantage Talent Strength & Commitment Talent Recruiting & Development Corporate Giving Non-Profit Partners Cause Marketing PHASE ONE
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Confusion to Clarity in 90 Days Socially-Strategic Vision Workshop Roadmap to Socially-Strategic Enterprise Anonymous, Real-Time Input External Thought Leaders, Non-Profit Leaders Practical Examples Vision Teams…. Socially Strategic Vision PHASE TWO
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Confusion to Clarity in 90 Days Socially Strategic Vision Adoption Roadmap to Socially-Strategic Enterprise Socially Strategic Leadership Team Internal/External Testing/ Selection VISION ELEMENTS: Communication/Branding Strategy H.R. Strategy CSR Strategy Action Plan Implementation PHASE THREE
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WE HAVE ONE LEGACY. A Healthy Planet with Healthy People.
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YOUR DREAM MATT ERS! What are we trying to accomplish?
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